Creating animated display ads with images

Forum|Forum|5 years ago
December 8, 2020
1 reply
1480 views

Hello Community,

I'm trying to create animated display ads with images for Google. With the new guidelines from Google and I'm having a hard time getting the animation file to be underneath the 150KB mark. Does anyone know any tricks or best practice tips I can take in creating animated display ads with images for google? I've tried decreasing the resolutions and sizes for the images I include but, when I'm exporting the animation in Animate, the number of colors I used increases the file size.

Google animated guidelines:

150kb or smaller
Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS

Please help. Thanks.

This topic has been closed for replies.

kglad

Community Expert

don't use sound and don't use bitmaps.

A

ArnieBeeAuthor

New Participant

Thanks for your reply. But I see other ads being created with images and I'm wondering how they do it and keep the file size low.

kglad

Community Expert

if you use a bitmap it has to have a limited number of pixels because file size will increase with pixel number though some bitmaps are more amenable to compression than other and you can use larger bitmaps of certain types.

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