Dear Adobe, why are u so confusing?
Why is everything so difficult to do in Adobe? From illustrator to after effects to premiere pro to photoshop. Anything I do on adobe takes several hours before I actually get to the ACTUAL JOB I need to do. Youtube tutorial often require people to watch it several times and even then that's a crap shoot. You have inconsistency across products, you have redundancy with tools. The icons are often confusing even after reading the short explanation. Literally, none of the products Adobe has can be used right out of the box. Part of functionality is a user interface design..in short, this is my suggestion adobe.
1. When you come out with a new product or feature don't just do in-house testing or get users who are already familiar with your products.
2. Hire people who have never use Adobe before
3. Ask them without giving them hint: What do you think this icon do? If 5 out of 10 get it wrong it needs to be redesigned.
4. Give a complete outsider a task to do with your product. A task for what the product is designed to do.
a.If they don't know where to start without watching a video rethink the product.
b.If they haven't finished a project in a reasonable amount of time, redesign the product.
c.If they have to watch a tutorial more than 2 times. Redesign the product.
d.If they can't do the easiest task without watching a tutorial. Redesign.
You can't have just users who have been using your products for years test features or whatnot. Just because it makes sense to you guys or to people who have been using for years. I watch your youtube unveiling this year of the new Adobe products, I didn't see any beta testers that were brand new to adobe. Hell or even had a rudimentary knowledge of Adobe products.
I end this by saying the following: Just because it makes sense to you guys or your ardent fans doesn't mean it makes sense to people on the outside trying to come in. Most of us are not dumb either as I breezed through aviation electronics and before that a student for mechanical engineering. When I created my app it made all the sense in the world to me. However, as soon as I gave it to complete outsiders...people who have a very superficial interest in the field (don't work in the industry), they said it didn't make sense to them. My app made all the sense in the world to me and people who were ardent fans but as soon as I saw it did not make sense to a casual observer? I went back to the drawing board. I highly recommend you guys give this some thought. It is why Mark Zuckerberg makes his employees "eat dog food".
