Subscription cost increasing AGAIN

Mine is increasing to $52.00 upon my next subscription update. I thought it was priced high to begin with.

Adobe Products have always been way too high in cost and then they wondered why so many pirated their product... It was never a mystery to me.

What I don't understand is why Adobe does not understand, when they charge such high prices, they actually reduce their market, because far more people would use their product, if the prices were not so high. They effectively force many to NOT use Adobe products, because they just cannot afford them.

I call this the ROLEX SYNDROME.  Yes! You get a higher price for your product, but you eliminate far more potential subscribers and thus revenue than you gain by raising the prices.

If the price of the package I am using goes up much higher, I will have to start looking for a Photoshop alternative and yes... there are alternatives.

JD

Absolutely need a plan where 2-4 apps are used for like $20-30 a month. As a small business owner, I can't justify the jump from like 600 dollars to 900 dollars in 2 years. Nothing in the functionality of how I use my programs has fundamentally changed - so I'm paying an increased price for things I already used two years ago.

What's the price increase going to be next year? Or the next year after that? $1200 a year? I've made the decision to jump ship to other graphic design programs which are one time payments of 70 dollars FOREVER. They do exactly the same things as Adobe and actually have different features which Adobe doesn't have. To convince me to go back to Adobe for graphic design programs is going to be extremely difficult.

In terms of video editing and animation programs - Adobe has me in a tight squeeze as there's not much competition. But none-the-less, I refuse to pay for 10+ apps when I only need 2. So, I'll use the inferior, but cheaper, versions of video and animation software. They'll get better over time and stay cheap while Adobe programs will mostly stay the same and only get more expensive as time goes on.

Adobe - I'm out. Good luck in your future endeavours.

I also got an email telling me my price was going to jump -- I expected that, since I signed up for the first year at 29.99 -- but that year isn't up until october.  Unclear if Adobe is going to wait till then to jump me to 52.99 or the email is saying that next month my bill will jump.  The link takes me to a very confusing plan changing area with lots of explanation that is very unclear regarding what I have and what they plan to do with my account.

As with just about everyone else who has the individual software as service plan, I use very few of the apps included.  In my case ther are only 6 that say "open." since I've not bothered to install the ones I never use.

If Adobe wants to continue to receive my monthly money, they need to realize that having pinned us to the wall, if they apply enough price pressure, we will leave.  Even if we have to use software that is not quite as "good."

There is absolutely no need to increase the already high subscription prices! Apple is making a mint for themselves and their stockholders! ENOUGH ALREADY!
THEY NEED TO HEAR FROM WE, THE USERS!

This is complete trash on two levels.

We are using only three apps here in our office of five individual users, yet we will be paying $15/mo more because Adobe needs to subsidize those using the full suite. If only there was an option for graphic designers who don't need the BS of Premier or Dreamweaver.

Secondly, the fact there is still no Canadian pricing available (yet you magically charge Canadian HST on our product) is trash. You offer Australian pricing but can't manage a reasonable exchange rate for your Canadian customers? May have to start looking at paying in another currency where there is no tax applied.

This is very unfortunate!  As a self-employed, freelance creative, the cost of using Adobe products has become a difficult "bill" to swallow.  As much as I enjoy using the various apps, it has become a major expense.  Sadly, I may have to cancel my subscription.

* Perhaps Adobe could consider an advert supported business model?

I got this email today as well, being from Canada I get the joy of paying the converted rate. About $74 every month...!

After a few years of paying this monthly price, I have only just now switched to the photoshop/lightroom package for 10$ a month (or, as it will be in my case, about $14/month)

I honestly hope more people choose with their money, Adobe is getting to be a bit too much. I don't use most of these programs, photoshop mainly, plus premiere occasionally. Mainly just for hobby! I don't know why I've been spending so much money on something I wasn't using, I feel dumb and used.

Adobe, if you want more money from me, give me a small package deal. Say 3/4 programs of my choice for $25 a month. Until then, I'll be happy to use applications from other companies. And while I appreciate the usefulness of each application, I don't and can't use every application you offer for the higher-fee, I cannot justify paying this price any longer.

-Frustrated customer

That is a true point macuser2000​. A barrier for the guys who cannot afford it is good. However, I'm not competing in that space, I'm just a user for my own personal stuff. Since I'm trained in it, I do my own graphics. I suppose this would force me to look at having someone else do it and that's not good for me either.

macuser2000​ both google and open office cannot do what MS Office does (to the level I use it). However, we're not talking about a difference of free to $80/mth, we're talking a difference of free to $15/mth for Office. I can justify that. The gap between something like Canva, GIMP or Inkscape  vs Adobe may make it more reasonable to have less features.

Here's what I wrote to them:

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This is very discouraging.

I am a small business (one person) and use this product maybe once a week. It is the best product out there and all, (I only really use Illustrator and occasionally Photoshop) but at the new price, I will need to find another way to do what I do.

Also, being Canadian, I pay an extra ~27% on top of that. My $49 subscription costs me $70 each month. This $80 subscription will cost me over $100. As a small business, for the value this brings, it was barely worth it before. Now it certainly won’t be. I might have stuck around because new software has a learning curve and might not do all yours can. This barrier just dropped.

This isn’t the first time I’ve written to you about this and it seems it’s falling on deaf ears.

I wish you would consider value in a part-time user like me.

Back when Microsoft was selling Office as a disk, it was getting too expensive for small business owners to buy it. The illegal market for Office grew. More people were looking for ways to pirate it. Now, Office 365 is a measly $15/mth Canadian and I suggest it to every entrepreneur I work with because of the power and abilities it brings for a reasonable price. I’m not saying you need to drop your prices to $15/mth but you could ask yourself if there is a way to open an entire new market of millions of small businesses with an inexpensive version that we can afford. Your single app price is fine but I use two. Ends up being close to the same price as the suite.

At this point, all you are doing is creating competition. I’m going to be looking for alternate solutions and others will start to build them and will start growing. 30 years ago, businesses were on the S&P for an average of 65 years. By 2020, they will be averaging 5 years. It is practices like this that ostracize your clients and have them leave. You are creating a smaller exclusive market that only certain people can pay vs. a solid, massive market with those who want to pay a reasonable amount.

By the way, I’m one of the guys who educates hundreds of emerging entrepreneurs and once I find an alternative to the CC suite, I will have no choice but to point them elsewhere. As someone who has used Adobe for over 20 years, this is sad to me.

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