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(CSS) About styling signatures and/or mailers...

Engaged ,
Jun 25, 2020 Jun 25, 2020

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I have a question for the vets at creating HTML signatures and mailers : basically, how do you handle styling?

 

Do you link to a CSS (stylesheet) located on a public server - which I already do this with the images - or do you include it in the HTML file, between <style> tags before the body?

 

Or do you do neither, and simply apply "style=" to every item regardless of how redundantly bloated things can get going that route?

 

Thanks!

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Community Expert , Jun 27, 2020 Jun 27, 2020

The industry-tested method is #3, inline styles.

 

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Community Expert ,
Jun 26, 2020 Jun 26, 2020

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Keeping in mind that e-mail clients are limited and do not behave the same as modern web browsers, I think you should look at HTML E-mail Templates and online signature generators that are industry tested to work in Outlook, Gmail, Apple Mail, etc...  And keep it simple. 

 

Online Signature Generator

https://www.hubspot.com/email-signature-generator

 

Free Litmus responsive e-mail templates

https://litmus.com/resources/free-responsive-email-templates

 

A Google search will reveal others.

 

Another Creative Cloud member option is to send your e-mail list a URL to your Adobe Spark page or video.

https://spark.adobe.com/

 

Nancy O'Shea— Product User, Community Expert & Moderator
Alt-Web Design & Publishing ~ Web : Print : Graphics : Media

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Engaged ,
Jun 27, 2020 Jun 27, 2020

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I am specifically curious about the best method to implement the CSS (with plans to study a broader tutorial on email marketing later).

 

These are the 3 obvious methods I see :

 

  1. Define classes in a separate (linked-to) stylesheet located online.
  2. Define classes in the HTML page itself, before everything else, between <style> tags.
  3. Avoid using classes altogether, and apply CSS customisation directly to individual elements via "style=" (would mean more repetition/redundancy)

 

I am currently using method #2 and it appears to be working everywhere I tried it (including the notoriously picky Outlook 2016). In your opinion, is it generally safe to continue styling Sigs & Mailers this way?

 

Thanks!

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Community Expert ,
Jun 27, 2020 Jun 27, 2020

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The industry-tested method is #3, inline styles.

 

Nancy O'Shea— Product User, Community Expert & Moderator
Alt-Web Design & Publishing ~ Web : Print : Graphics : Media

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