Exporting to PNG file

New Here ,
May 13, 2022 May 13, 2022

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Hi, can anyone suggest a process please. I created a logo that is about 1" x 0.4" wide in illustrator. I exported to PNG file with highest resolution. The exported PNG is blurry. Is there a way to export without loosing quailty? Thanks

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Draw and design , How to , Import and export

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Community Expert , May 16, 2022 May 16, 2022

It's natural. The raster images in the browsers are shown pixel-to-pixel unless the soft use any scaling algorithms. Mailing services do this. So, if you export your logo with 300PPI, it will be scaled to a small size as needed in your signature, and look bad due to the sensitivity of raster images to scaling. Export it with 72PPi. It will look bad in big size but very well in the small size in the signature.

As far as I know, most of the mailing services don't allow to use of SVG (vector image)

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Community Expert ,
May 14, 2022 May 14, 2022

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PNG is a raster based file format. Each pixel you export can only have one color. Check out your logo and the number of pixels and just consider if it can work at all.

 

What do you need the PNG for? Would any other file format be more suitable?

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New Here ,
May 15, 2022 May 15, 2022

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Hi Monika, the PNG file is inserted in the Mac Mail signature as my logo when sending out emails.

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Community Expert ,
May 16, 2022 May 16, 2022

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With that detailed file I don't think your plan can work at all.

 

Design the logo in a way that small sizes work. Or just don't put it in your email. Images are turned off by default in most email software anyway.

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Community Expert ,
May 14, 2022 May 14, 2022

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Could you please show the screenshot of the logo in Illustrator, PNG in 1:1 scale, and PNG in size that you look at? Raster images look quite different depending on the scale.

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New Here ,
May 15, 2022 May 15, 2022

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Hi, thanks for getting back to me. Here is the AI screen shot and exported (SuperSampling at 300). The AI logo is 1" x 0.4" (actual size). I just want to export at that size. As shown, the PNG file image is not crisp. I also tried at 2400 DPI and no difference.  Thanks

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Community Expert ,
May 16, 2022 May 16, 2022

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It's natural. The raster images in the browsers are shown pixel-to-pixel unless the soft use any scaling algorithms. Mailing services do this. So, if you export your logo with 300PPI, it will be scaled to a small size as needed in your signature, and look bad due to the sensitivity of raster images to scaling. Export it with 72PPi. It will look bad in big size but very well in the small size in the signature.

As far as I know, most of the mailing services don't allow to use of SVG (vector image) format, but if yours does it, you can try to cave your logo in SVG.
But, as Monika said, these small images generally just clog up the letter attachment set and annoy the receiver.

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New Here ,
May 16, 2022 May 16, 2022

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Thanks for your feed back.

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Community Expert ,
May 15, 2022 May 15, 2022

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Please answer Monika's question: What do you need the PNG for? Would any other file format be more suitable?

Having a vector file format should solve the issue.

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