Adobe Indesign pdf export colour looks different

[Ian37586997za6d]

I've assigned the colour profile of Generic RGB - these are the colour settings:

 

But when I export to PDF (its for web use, I've tried web and print pdf), the colour appears brighter in the pdf which I don't want (Top PDF, bottom INDD): 

 

Any help appreciated!

[rob day · Accepted solution]

Hi @Ian37586997za6d , If the Export is for web use set your RGB profile assignment to sRGB, and then in the Export Output tab set the destination to Document RGB (sRGB) and include the profile: