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Participant
October 7, 2021
Question

Dynamic QR Codes in Adobe InDesign

  • October 7, 2021
  • 6 replies
  • 43186 views

Is it possible to create dynamic QR codes in InDesign? I realize that static QR codes can be generated, but what about dynamic QR codes? I would like to create codes that will be printed on products that link to videos and other educational information that may change over time so the codes need to be dynamic but still link to data that may change. Can this be done? How can this be done? If it isn't currently possible please MAKE THIS POSSIBLE ADOBE! 🙂

6 replies

James Gifford—NitroPress
Legend
May 10, 2023

Just as a postscript to this discussion (I hope), I find it to be a monument to the power of marketing-speak. Part of it is how many are misinformed about the nature of QR codes and what constitutes 'dynamic' behavior, driven by all the hand-waving, misleading misdirection of both the free and pay code services. But what strikes me more is how many resist the simple, obvious point that a printed code cannot be changed by some mystical, magical, secret marketing trick.

 

Marketing has always been a field neck-deep in bovine end product, but when you mix in 'tech of the week' and the usual horde of sharpsters who make their money mis/representing it, it reaches ludicrous levels. And their marketing gas becomes online reality. 😛

Inspiring
May 10, 2023

The link not the QR needs to be dynamic. What you are talking about is some sort of redirection service you are letting the QR code link to. A QR can only link to a single address. Where the address takes you from there is totally up to you.

Participant
February 27, 2023

Yes, they are certainly Dynamic QR Codes.  Once set up, if you need to point the same QR Code to another URL, you simply click Object > Edit QR Code and change the URL to you new location.  I'm using it for a MS Form input for safety inspections and other uses.  When we create a new Safety Inspection form, I simply edit the URL to the new form.  That allows me to test the new form, while the organization continues to use the old form.  When I am ready to make the switch, I simply edit the URL in Adobe InDesign.

James Gifford—NitroPress
Legend
February 27, 2023

That's not the — usual — defintion of "dynamic QR code."

 

Being able to edit something to a different form is "dynamic" only in perhaps dictionary terms. The usual implication, from services that inherently control, track and charge for forwarding from the actual encoded URL, is often that the code itself (which is by now printed or distributed in many ways) is "dynamic" and magically changes. It does not.

 

Participant
May 10, 2023

Nobody is talking about changing  the visual appearance of a printed QR code. What five users told you now is, that we want a solution for example where our InDesign QR Codes are listed on a cloud based website like "qrcodes.adobe.com" where we have the option to change the destinations of our generated QR Codes so that the printed QR Code can be editable. Just like you can change the destination of your subdomain on the website of your provider.

Participant
November 28, 2022

https://www.qrcode-tiger.com/how-do-dynamic-qr-codes-work

 

for those who think a vinyl overlay is the only solution... 

 

"The dynamic QR code is an editable and trackable type of QR code.

Unlike the Static QR codes, dynamic QRs has a more advanced features which allows you to update the embedded information anytime.

Moreover, users can also have access to a dashboard where they can track the overall performance of their QR code campaigns.

You can see the report of your QR code's total number of scans, location of the scanners, time when it was scanned, and the device used in scanning.

All these extensive report enables you to maximize your QR code campaign."

James Gifford—NitroPress
Legend
November 28, 2022

I'm reading marketing drivel and word salad. Unless I missed something, all of this wondrous magic takes place in the back end, with nothing more than existing link- and click-tracking methods that happen to start with a QR code.

 

In any case, I can't see any way to do a 'dynamic QR code' on anything but a web site that pulls the code from a generating service of some kind. It does not seem to be — and to me cannot be — anything one-time document creation can manage. And the difference between changing the QR code and re-publishing the document and a "dynamic" process seems to be entirely semantic.

 

If there is anything to "dynamic QR codes" except some ability to have the code on a web page changed by a back-end process, please point to it. The codes themselves are static no matter how many times you update them, and again, every variation of this I am familiar with simply embeds tracking information to the nominal link and does all the fandancing somewhere in the back end. The QR code content is... just a link.

 

In any case, no, InDesign doesn't do any of this except that you can update a QR code and republish the document. If there is any tool, service or process that does not depend on subscribing to a provider like the one in your link — that is, a tool one designer uses and that requires nothing 'as a Service' — please elucidate further.

 

Participant
October 5, 2022

Did you ever figure out if dynamic qr codes are possible? I have a printed banner with a qr code that needs the link changing, without a re-print.

BobLevine
Community Expert
Community Expert
October 5, 2022

QR codes are static. If you need the URL changed you'll have to create a redirect.

Participant
September 28, 2023

nope. that is the case for old / static qr codes; dynamic qr codes are also possible. its time to get out of the cave "community expert"!

 

"Dynamic QR codes send users on to specific information or web pages, just like any other QR code. What makes them "dynamic" is that the URL encoded in them redirects to a second URL that can be changed on demand, even after a code is printed. Static QR codes can't be changed in that way." https://www.scantrust.com/what-is-a-dynamic-qr-code/

 

 

davecourtemanche
Inspiring
October 8, 2021

I believe the QR code that's generated could be dynamic. The dynamic aspect of a QR code comes from the site managing the QR link. If you're hosting the link(s) you would create the URL and then where the URL points to, making the QR code dynamic. You want to change the link, change the redirect.

Participant
October 11, 2021

Thanks for the suggestion, davecourtemanche! I didn't think of that. However our website is setup with an outsourced Sitelink management team and our URLs are pretty static as we have a couple of hundred products along with some educational links that haven't changed much over the years. I was hoping that the same QR code link could be changed without the QR code itself being changed since we are considering printing the codes that will be generated on literature, banners, etc. In this case we may decide that we want the printed codes to redirect elsewhere altogether at a later date, but using the same QR code instead of redirecting the link itself. I am grateful for this input. This may work for other applications. Thanks so much!