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paul4ut78006
Participating Frequently
April 7, 2022
Question

Electronic newsletter format with InDesign?

  • April 7, 2022
  • 2 replies
  • 930 views

Is there a way to create an electronic newsletter for multiple formats (smartphone, tablet, desktop computer) with Adobe?

We use Mailchimp and find it feature-limited, and somewhat awkward. It would be great if there was a way to put it together in Adobe, if possible.

2 replies

BobLevine
Community Expert
BobLevineCommunity Expert
Community Expert
April 7, 2022

Stick with MailChimp. It's the right tool for the job.

    James Gifford—NitroPress
    James Gifford—NitroPress
    Legend
    April 7, 2022

    As long as you're a monkey.

     

    (Sorry, I really hate the "builder" tools designed for secretaries and admin assistants, mostly in that the email tools have all but closed off importation of professionally-designed content. You either battle their limited options or... do without.)

     

    —

      James Gifford—NitroPress
      James Gifford—NitroPress
      Legend
      April 7, 2022

      I've used Dreamweaver in the past. Copied the HTML code into the mailing service. 


      How recently, though? As I said, I used to use all kinds of approaches to pre-designing and then uploading email and newsletters; nearly all of them are closed these days. For whatever reason, along with taking the monopoly on being able to mass-email, the services have eliminated the ability to bring in outside design.

       

      I guess it works for them. But as Bevi noted, email is just a dying, low-return method for anything but your own, controlled, opted-in client list.

       

      —

      Kevin Stohlmeyer
      Community Expert
      Kevin StohlmeyerCommunity Expert
      Community Expert
      April 7, 2022

      InDesign has multiple export formats including HTML.

      https://helpx.adobe.com/indesign/using/export-content-html-cs5-5.html

      There are a number of video and blog tutorials on designing an email newsletter via InDesign.

      I would still involve a web designer to convert any static design in ID to dynamic if  you intend to make this omnichannel.

      An alternative is to export as a PDF format which is readable in all formats.

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