Wait wait wait, @James Gifford—NitroPress . You know we're in agreement here.
Some details YNTK...
EPUB developed from DAISY, a standard and technology specifically for those who are blind or have low vision. https://daisy.org/about-us/ In the mid-1990s, it was a brave idea that was birthed about the same time as CSS for HTML and WCAG for accessibility were taking root.
But DAISY was flawed from the start of ever becoming a format for more than blind people. It was developed for blind people by blind people. I remember early discussions about banning all graphics (supposedly they hold no important information) and fonts (10 pt. Courier is just fine).
"in the hands of a largely academic committee" -- Yes, I agree with that. But it's dominated by a handful of people. I don't see much evidence of new ideas, forward-thinking strategies, or just plain ol' awareness of the larger publishing industry.
There is a small contingent from a large academic textbook publisher, so they know quite a bit about that particular niche, but the remaining publishing industry and its niches are not acknowledged. Advertising, commercial periodicals, government database tomes, pulp fiction, corporate annual reports...the stuff most of us in traditional publishing create every day using InDesign rather than Word ... products that are more visually rich to convey information to a wide audience, including those who are sighted and need a richer visual presentation.
Although a huge supporter (and sometimes sponsor) way back in the day, I've now ditched EPUB. For now. I'm waiting to see what the WC3 will do with the standard. And also waiting for the old guard to retire and move out of the way so that this technology could grow into a useful format for people.
I teach an EPUB from InDesign class about once a year, often at industry conferences. I've pared down the process (and the final expectations) to the bare minimum:
- Follow PDF/UA-1 for accessibility.
- Keep stories threaded in their story frames.
- No manual formatting, only styles styles and styles.
- No page spreads or facing pages: everything is a single page layout.
- No columns: everything is one column on the single page.
- Graphics are anchored inline: no text wraps, collages, groupings, or other designer stuff.
- And forget about your beautiful font library. Stick with ubiquitous basics like Times NR and Arial. The end user and their technology will choose the fonts they want to use. Your choices are useless.
And I recommend a couple of books, including yours, James. I take note of your expert opinions on EPUB here in the forums and thank you for your generous contributions.
Hopefully, we'll someday have better EPUB tools in InDesign (and elsewhere), a better richer EPUB standard, and a real, viable way to communicate with people. For now, Amazon Kindle is the best to aim for.
Maybe we should do one of those genial "Liddy v. Leary" debates some time. 🙂