The simplest way is to embed the image into the logo in the Illustrator file itself. You should be aware though that although the Illustrator part of the logo is vector art and can be used in any size your image is resolution dependent. That means that if the logo (including the image) is to be used at larger sizes it will need to be initially created at a high enough resolution to maintain its fidelity. For example, if you intend to use the logo at as much as 200% size then make sure that your image resolution is at 600 ppi originally. That way it will be at 300 ppi (high resolution) at the larger size.
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