Question
What are the best ways to tweak text that is breaking badly?
I'm working on a design that has 4 narrow columns of text, which means I have a lot of paragraphs that less than ideal because of the way the lines break. Such as:

When I can, I tweak the actual text to fix the problem. But when that fails, what type manipulation techniques are professionally acceptable? I've been told tracking 1st, kerning 2nd - is that correct? Any other options? Would I be better off not worrying about it?
