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What is a boxout on a half page press advert?

New Here ,
Oct 27, 2022 Oct 27, 2022

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Can someone explain what a boxout is? Or show an example on an A4 page

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Community Expert ,
Oct 27, 2022 Oct 27, 2022

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I've never heard of that expression. I suggest you contact the publisher for clarification. Also confirm whether the half page is upright or horizontal.

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New Here ,
Oct 27, 2022 Oct 27, 2022

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"A boxout refers to a piece of text separated out in a panel or box, to
differentiate it from the rest of the copy. Examples would be a quote (also
known as a “pullquote”) a statistic, or a call-to-action of some kind." can
you provide an example of this now?

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Community Expert ,
Oct 27, 2022 Oct 27, 2022

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Yeah, I understand that – such as a pull quote – but I don't see a publisher specifying that for you to produce artwork for a halfpage press advertisment to be included on an A4 page. Obviously you can include a pull quote in  your design, but that's a matter for you and your customer, not the media publisher.

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Community Expert ,
Oct 27, 2022 Oct 27, 2022

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I'm wondering if perhaps this is a black and white publication and the boxout might be referring to a section of the ad that is reversed out of a black box for emphasis.

We could use some context as to how the publication is using the term in what they are telling you (the specs).

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