Help with Social Media and Print Export Settings

Not to be forgotten is Batch Exporting in Lr-Classic.

Create Export Presets for all the varieties of Export you want- Full-size for print, resized down for Facebook, etc, etc.

After you have made edits in Photoshop and returned the TIF, PSD, file to the LrC library (Full-size)-

-Select the Photoshop image

-Place a check mark in each of the desired Export Presets

-[Batch Export]

Result- multiple files for each different use.

Could you please share your export settings for both social media and printing? I often struggle with exporting for both because after editing in Lightroom CLassic, I typically use Photoshop for further enhancements. This means I have to edit the social media and print versions separately in Photoshop. Is there a setting that works for both printing and social media, so I can edit them together in Photoshop? My concern is that using social media-quality settings for printing may result in poor print quality, and if I use print settings for social media, the images may be too compressed and lose quality. My clients usually request two versions (one for social media and one for print), so editing them separately in Photoshop is quite time-consuming. I also sometimes edit from Lightroom Classic to Photoshop using Cmd+E. However, the DNG file it creates is massive, sometimes reaching 1GB for just one photo, which makes it impractical for me to use regularly.

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Thank you all for your response. Could you please share your export settings for both social media and printing? I often struggle with exporting for both because after editing in Lightroom, I typically use Photoshop for further enhancements. This means I have to edit the social media and print versions separately in Photoshop. Is there a setting that works for both printing and social media, so I can edit them together in Photoshop? My concern is that using social media-quality settings for printing may result in poor print quality, and if I use print settings for social media, the images may be too compressed and lose quality. My clients usually request two versions (one for social media and one for print), so editing them separately in Photoshop is quite time-consuming.

I also sometimes edit from Lightroom Classic to Photoshop using Cmd+E. However, the DNG file it creates is massive, sometimes reaching 1GB for just one photo, which makes it impractical for me to use regularly.

...I usually export at 72 DPI instead of 240, as what this photographer suggested.

By @rayjaycab

DPI is Dots Per Inch / PPI is Pixels Per Inch which is connected to printing. Therefore it is only relevant when printing, and not sharing on screens.

Exporting at 72 PPI will not give you a smaller file than 240 PPI (unless you set the image dimensions in inches rather than pixels). This is a common misunderstanding. PPI is just an instruction for the printer, telling it how many pixels it should print on one inch of paper. You have set the dimensions in pixels, so in both cases you get the same 2160 pixels width and thus the same file size. Setting the Quality at 100 is what makes this file so big and it is pretty useless to do that. You will not see a quality difference if you set it lower, for example 80 or 90. Test it if you like.

Lightroom Classic does not crop on export, only resize. The result of this setting will depend on the aspect ratio of the image.

Have a look at- https://help.instagram.com/1631821640426723

"we keep that photo at its original resolution as long as the photo's aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels). "

"Resolution" for digital images refers to PIXEL dimensions. Setting a PPI (Pixels per inch) has no meaning for images used in digital situations.

So in your Lightroom-Classic export dialog make the Image Sizing settings as-

W: 1080  and H: 1350

Your exported image will now FIT within the pixel dimensions  of 1080 wide by 1350 high.

The number in the [Resolution] box is irrelevant. That could be 72, or 300, or 1, or 1000. It makes no difference to the Pixel resolution of the exported photo.

what app?