Keywords embedded in Jpeg and SEO

1. How to understand what the best Keywords for the SEO of my website are? I will use the services of https://www.searchseo.io/traffic-bot/automated-traffic-bot to apply SEO strategies to my website. I need to give them the keywords I desire, but I am not sure which will suit my website. Keywords are words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query and how the page should rank in searches for a particular term. That's what gives a web page its search ranking.

Google's crawler indexes exif metadata in jpeg files: https://support.google.com/gsa/answer/6329277?hl=en so yeah it will index Lightroom exported keywords in jpeg files hosted on a webserver as long as the file is referenced from a webpage that the crawler indexes. This will make your images show up in a google image search indeed based on the keywords.

"Renaming files to include these keywords would take much longer so I was just seeing if I could save a step:)"

You can easily rename the files in the LrC Export module so that it includes the keywords. In the Export module File Naming panel select 'Edit' in the dropdown selector. and choose Keywords and Filename or whatever fields you want to add. The keywords are separated with a comma and space.

My question is if I do this will those embedded keywords be recognized in a google search?

I'd recommend contacting the ISP that hosts your web site and asked them about how to best expose images. For example, there is likely a behavior difference between the image being on it's own page versus in a page with other images. I would expect that during the import process, the keywords would have to be copied from the metadata into a web page structure that the SEO would read.

"According to this article, the ebedded metadata in XMP format would not be searchable on major search engines."

I'm not sure how useful it would be anyhow since a Goggle Image search on a few keywords will probably pullup thousands of matches. Perhaps I don't fully understanad what you're trying to accomplish.

This article on the subject may be helpful.

https://www.controlledvocabulary.com/blog/embedded-metadata-wont-help-seo.html

Tomas-

While you wait upon directed answer to your query, here's a ultra-quick way to add keywords to your lightroom catalog files.

In Library, find PaintCan. Select Keywords. In dialog box, paste in from your word processor all the relevant keywords you want for that specfic file set in the Library mode.

Cheers!