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1

Web graphics, pixel size vs resolution for social media (LinkedIn etc)

Community Beginner ,
Aug 29, 2023 Aug 29, 2023

I'm expecting the "Stupidest Question of the Day"trophy for this one, sorry! 

Blame me, the old-guy or the changes to the capabilities of image file formats over the 35 years I've been doing this (yes, old) - but I can't get my head around pixel size and how it works with resolution. I've searched aimlessly through YouTube and web articles that would dumb this down for me, but not luck… help

Example for a 400 px x 400 px LinkedIn profile image - what resolution or setting should I be using in PSD when saving the final web jpeg or png? 72 ppi looks horribly soft, but how high should I go? And doesn't changing the ppi end up changing the image size? Example, a 72x72px image at 144ppi is actually 144x144px, right?

Any blunt explanations or links would be greatly and thankfully accepted - thanks

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correct answers 3 Correct answers

Mentor , Aug 29, 2023 Aug 29, 2023

PPI or DPI are completely irrelevant for screen work. Those only come (sort-of) into play when calculating overall image size versions required for different devices (@2x, @3x, etc) and even then PPI is unimportant in ultimately deciding which sizes will be catered for.

 

PPI and DPI are important only for print work.

 

When you create a 400px by 400px profile image it does not matter at all at which PPI you set it. Could be a 400px image @ 1ppi or 1 million ppi: a browser doesn't care one bit about

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Mentor , Aug 29, 2023 Aug 29, 2023

I would avoid JPG and use PNG for LinkedIn images (since it is lossless, and retains more image quality even if it is converted again to jpg online: less conversion steps).

 

Otherwise, you might try sharpening your profile image a bit (the 400px one) before uploading and then check what the quality looks like after uploading, because LinkedIn converts uploaded images to a jpeg file. Sharpening may help somewhat in maintaining more (apparent) visual quality.

 

As always, test test test. 🙂

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Community Expert , Aug 29, 2023 Aug 29, 2023
quote

And doesn't changing the ppi end up changing the image size? Example, a 72x72px image at 144ppi is actually 144x144px, right?

By @james45091159

 

It’s not a stupid question, but it is one of those questions where the answer is “It depends…”

 

Everything depends on the idea that ppi is pixels per inch, which means pixels divided by inches. The basic formula is “pixels / inches = pixels per inch (ppi)”.

 

72 x 72 pixels, then, can mean only one size at 144 ppi, and that is 0.5 inches.

Because at

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Mentor ,
Aug 29, 2023 Aug 29, 2023

PPI or DPI are completely irrelevant for screen work. Those only come (sort-of) into play when calculating overall image size versions required for different devices (@2x, @3x, etc) and even then PPI is unimportant in ultimately deciding which sizes will be catered for.

 

PPI and DPI are important only for print work.

 

When you create a 400px by 400px profile image it does not matter at all at which PPI you set it. Could be a 400px image @ 1ppi or 1 million ppi: a browser doesn't care one bit about this setting.

The only important setting is the PX setting. Those are the actual pixels.

 

And no: 144ppi is NOT equivalent to 144px.

And this is not a stupid question at all. Many people don't understand the concepts behind PPI and DPI at all, and even when they think they do, more often than not there are gaps in their understanding.

 

So you will only require a simple 440px by 440px image in Photoshop and the PPI setting is irrelevant.

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Community Beginner ,
Aug 29, 2023 Aug 29, 2023
quote

PPI or DPI are completely irrelevant for screen work. Those only come (sort-of) into play when calculating overall image size versions required for different devices (@2x, @3x, etc) and even then PPI is unimportant in ultimately deciding which sizes will be catered for.

 

PPI and DPI are important only for print work.

 

When you create a 400px by 400px profile image it does not matter at all at which PPI you set it. Could be a 400px image @ 1ppi or 1 million ppi: a browser doesn't care one bit about this setting.

The only important setting is the PX setting. Those are the actual pixels.

 

And no: 144ppi is NOT equivalent to 144px.

And this is not a stupid question at all. Many people don't understand the concepts behind PPI and DPI at all, and even when they think they do, more often than not there are gaps in their understanding.

 

So you will only require a simple 440px by 440px image in Photoshop and the PPI setting is irrelevant.


By @rayek.elfin

 

Thanks @rayek.elfin, kind and gentle with the RTFM post LOL. So for screen/web, just worry about the file quality then? noted! Is there quality setting that you recommend for this LinkedIn file? For the the small size, just high? or maybe very high? 35 years of this and 30+ of it has been print for me - thank you

 

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Community Beginner ,
Aug 29, 2023 Aug 29, 2023

"without" the RTFM post (sorry) lol

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Mentor ,
Aug 29, 2023 Aug 29, 2023

I would avoid JPG and use PNG for LinkedIn images (since it is lossless, and retains more image quality even if it is converted again to jpg online: less conversion steps).

 

Otherwise, you might try sharpening your profile image a bit (the 400px one) before uploading and then check what the quality looks like after uploading, because LinkedIn converts uploaded images to a jpeg file. Sharpening may help somewhat in maintaining more (apparent) visual quality.

 

As always, test test test. 🙂

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Community Beginner ,
Aug 30, 2023 Aug 30, 2023
quote

I would avoid JPG and use PNG for LinkedIn images (since it is lossless, and retains more image quality even if it is converted again to jpg online: less conversion steps).

 

Otherwise, you might try sharpening your profile image a bit (the 400px one) before uploading and then check what the quality looks like after uploading, because LinkedIn converts uploaded images to a jpeg file. Sharpening may help somewhat in maintaining more (apparent) visual quality.

 

As always, test test test. 🙂


By @rayek.elfin

 

Thanks for the png reminder - i automatically default to that for transparent objects, but totally forgot about the lossless. Of course I forgot about the iMessage down sampling of PNGs too. Appreciate all the tips!

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Community Expert ,
Aug 29, 2023 Aug 29, 2023
quote

And doesn't changing the ppi end up changing the image size? Example, a 72x72px image at 144ppi is actually 144x144px, right?

By @james45091159

 

It’s not a stupid question, but it is one of those questions where the answer is “It depends…”

 

Everything depends on the idea that ppi is pixels per inch, which means pixels divided by inches. The basic formula is “pixels / inches = pixels per inch (ppi)”.

 

72 x 72 pixels, then, can mean only one size at 144 ppi, and that is 0.5 inches.

Because at 144 ppi, 72 pixels covers half an inch (72 pixels divided by 144 ppi equals 0.5 inches).

 

A 72 x 72 px image can become 144 x 144 px at 144 ppi if it is not only resized, but also resampled. One way to do that is to enable the Resample option in the Photoshop Image Size dialog box. Resampling allows pixel dimensions to change (from 72 px to 144 px on a side), but image quality can be reduced because pixels are either being made up or merged together to reach the new pixel dimensions.

 

But if you are keeping pixel dimensions constant (that is, not resampling), then resizing an image for print always goes through “pixels/inches = ppi”. So…

72 x 72 px printed one inch wide = 72 ppi, or…

72 x 72 px printed at 2 inches wide = 36 ppi, or…

72 x 72 px printed at 300 ppi = 0.24 inches wide, and so on…

…all from plugging the numbers into that formula of “px/in = ppi”.

 

But for on-screen graphics like a LinkedIn profile picture, ppi does not apply, because dimensions of on-screen graphics are rarely expressed in inches. And again, without inches, there is no ppi. On-screen graphics, such as for web, video, and social media, are expressed in pixel dimensions only (no inches), such as 400 x 400 pixels. (Although some do say “72 dpi,” that doesn’t really make sense for the screen. 72 dpi displays have not been common for many years.)

 

The problem with stating ppi for an on-screen image is that it isn’t like a printed image where the size stays the same. On screen, an image’s actual real world ruler-measured size changes for each viewer, depending on whether you’re viewing it on a big computer screen, a laptop screen, a tiny phone screen, or a huge projector screen 10 feet wide. And if someone increases the zoom level in their web browser, that real-world size changes again. So there can be no single ppi number for an on-screen image.

 

If LinkedIn asks for a 400 x 400 pixel image, you resize, correct, and sharpen for 400 x 400 px without even having to think about ppi. Then save that in PNG format, or JPEG format with High Quality compression. (Maximum Quality is not needed or recommended because the visual improvement over High Quality is hard to see, but the file size goes up dramatically.) It looks like a LinkedIn profile page actually shows the profile picture at 128 x 128 pixels, and uses other sizes in other places like comment threads. They probably just want 400 x 400 px to have enough pixels for various display sizes throughout the site.

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Community Beginner ,
Aug 30, 2023 Aug 30, 2023
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Thanks for this @Conrad_C - I'm saving this for future reference and positive that I'll be reading and re-reading again and again. This is all beginning to make sense, finally LOL

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