I use the hex field once you're in the pop up menu itself - I was hoping they could add the Hex box on the root level screen without having to click into it every time (super picky, I know, but I thought I'd ask)
BUT I did not know you could assign a shortcut to those sub popup commands Thanks so much - that is awesome!
Keeping my fingers crossed they add my lazy request some day 😜
Now I want those customizable Panel Menu shortcuts added to Illustrator
If you want to enter hex numbers in Illustrator, you can change the Color Mode to Web Safe RGB — as long as your Document Color Mode is RGB, not CMYK (File menu).
In Photoshop, if you have your color panel set to CMYK and choose Web Color Sliders, PS will properly change the panel to RGB.
Remember that Hex numbers are just another way of referring to RGB, and the colors shift depending on your color space. They were put into Photoshop when folks needed them for the html code they were manually typing into Notepad for web pages.