How do I get the Ken Burns effect on Premiere Pro CC 2015?

Pan and Zoom for Final Cut Pro, Premiere Pro, After Effects, Motion

ken burns effect premiere - YouTube

HI Alfonso:

Taking a closer look at your question "how do I get the Ken Burns effect on" (operative word being "on"), the answer is that you don't.  Or, that you can't.  (Prior responses have probably made that clear, but just in case they haven't I thought I'd state that.)

Unlike Apple iMovie where it's fully automated and Apple Final Cut Pro X where it's pre-configure to push in or push out, Adobe Premiere Pro requires that you manually set Scale keyframes.

Here's a very quick rundown (this assumes some familiarity with Premiere Pro):

1. In the Sequence panel, assemble your still images as you would like them to be presented and add Transitions (to quickly add Transitions, select all of the clips in the Sequence and then choose Sequence > Apply Video Transition).
2. In the Effect Controls tab, expand Motion and add a Scale keyframe at the start of the transition at the head of your footage and add another at the end of the transition at the tail of your footage.  For a push-in, change the 2nd Scale keyframe from 100% to a greater value.  For a pull-out, change the 1st Scale keyframe from 100% to a greater value.  The other keyframe can remain at 100%.  As far as setting a keyframe to something greater than 100%, 105% to 110% should be good; however, it depends on the picture and the duration of the still image.
3. To re-use the Motion Effect Controls that you've just created on other footage quickly, either save a preset (Effect presets in Premiere Pro‌) to be applied to other footage in the Sequence or copy and paste attributes (Paste attributes to multiple clips in Premiere Pro | Adobe Premiere Pro CC tutorials) to other footage in the Sequence.

(If you save the Motion as a preset and name it "Warren Heaton effect - Push-in" or "Warren Heaton effect - Push-out", I would not object!  )

-Warren

The method hasn't changed.  Any video tutorial for any version of Premiere Pro would still apply.

If you want a list of things to do for a Ken Burns effect, a tutorial is the best way to learn. In PrPro, one general uses the Motion effects for that type of work. It involves moving, zooming in and out with keyframes.