How to automate repetitive product video edits in Premiere Pro (batch workflow like Photoshop Action

[praveen_5178]

Hi everyone,

I run a clothing brand and we create daily performance marketing ads for 100+ products.
Right now our team manually edits every product video in Premiere Pro, even though the workflow is the same for all.

Our current manual workflow:

• Import the product video (model wearing kurta set)

• Make the same set of cuts each time (front shot, close-up, pants, pocket, 3/4th shot, etc.)

• Add the same callouts/text graphics

• Add the same music and branding

• Export the final ad

• Repeat this for hundreds of products

Our Goal:

We want a way to automate this entire repetitive process, similar to:
Photoshop → Actions + Batch Process

What we’re looking for:

• A script, plugin, or workflow that can:

  • Import a folder of product videos

  • Auto-place them into a pre-built template

  • Auto-cut based on markers

  • Auto-apply callouts (same for all)

  • Auto-export each video to a separate file

• Ideally using Premiere Pro (since our team is trained on it)

Questions:

1. Is full batch automation possible inside Premiere Pro?

2. Should we use ExtendScript / UXP scripting, or a plugin like Automation Blocks?

3. Is there an official recommended workflow for high-volume e-commerce video automation?

Any guidance, examples, or sample scripts would be really helpful.
Thanks in advance!

[Kevin-Monahan]

Hello,

I appreciate your post. I love the idea of content velocity using Adobe tools. Though I have a lot of interest in the area, I have not been able to put together a workflow that everyone could use. However, I think you have the right idea by sketching out exactly what you want to do. Automation Blocks could certainly get you going and would require minimal development. @Mathias Moehl can probably assist you. I'll change the label on your post to SDK so that he will be called.

UXP is another route you could take, but would also take much more development. @Bruce Bullis might be able to provide some resources for you.

Thanks again for your interest in getting your ideas into a workflow that would work well for you. I hope we can get you going on this shortly. 

Take Care,
Kevin

[Bruce Bullis · Accepted solution]

Hello Praveen,

> Is full batch automation possible inside Premiere Pro?

Yes.

> Should we use ExtendScript / UXP scripting, or a plugin like Automation Blocks?

That depends; if Automation Blocks works for you as is, use it. If you require functionality not provided by Automation Blocks, we would recommend that you explore UXP-based extensibility.

> Is there an official recommended workflow for high-volume e-commerce video automation?

No, but such integrations are pretty common, in PPro. They tend to be developed in-house, so it's hard to point to shipping examples. 

[Mathias Moehl · Accepted solution]

To get started with template workflows with Automation Blocks:

https://docs.mamoworld.com/automation-blocks/tools-pr/templateTools/

If you need help creating a custom automation, I recommend 

@Henrique - TMMW 
He can do both Automation Blocks and custom scripts using the scripting APIs and I am sure he will be able to evaluate which variant is more cost effective and works for you.
https://docs.mamoworld.com/automation-blocks/hireAnExpert

[Kevin-Monahan]

Thanks for the responses, guys. Hope this helps, Praveen.

Take Care,

Kevin

[Henrique - TMMW]

Thanks @Mathias Moehl!

@praveen_5178
Please let me know if you need further help.