POOR format support from Adobe Premiere - for such an expensive package...
One of the most popular smartphones of all time - and the cause of a BIG increase in sales for Apple in 2019, the iPhone 11 Pro is a pretty amazing piece of kit.
Many professional media creators will be using the iPhone 11 Pro to shoot video at events etc.
Recently, in Zurich, I had the chance for an exclusive video interview with the CEO of a billion dollar corporation.
The lighting was good, so I opted for my iPhone 11 Pro - set to 4K at 60 frames per second - with Rode Go mics.
Watching it back on the phone, the colour/sharpness were excellent and the audio nice and clear.
Perfect.
Until you try to edit it.
Adobe Premiere doesn't know what to do with a 4K 60fps video file from the iPhone 11 Pro.
Say it with me folks... "O. M. G." Followed by, "W. T. A. F."
Up and down the various threads, I install Handbrake (free app - in case you think that Adobe can't afford this kind of Codec tech) and proceed to convert it to an H.264 MKV file.
I go eat lunch, come back and import my sparkly new file into Premiere.
Or not.
Adobe are soooooooo CHEAP, that not only do they not know what to do with an Apple 4K file - they also don't understand what to do with an MKV.
My question?
IN WHAT WAY IS ADOBE PREMIERE A PREMIUM VIDEO CREATION TOOL IF IT DOESN'T WORK SMOOTHLY WITH 4K?
Seriously... What are we paying for, if we constantly have to install other packages and/or switch formats?
Poor form Adobe.
Poor form.
