Effect on letters place in word text

Premiere Pro text is not designed to animate on per-character or per-word basis like in after effects.

There is a workaround for this (no effects inside premiere pro will do what you want):

Type the letters or words you want to animate, alone as separate text layers, then align them with the rest of

the sentence. you can keyframe the letter m position in 'Motion' (Effect Controls Panel), go forward

in time, move it up, go forward move it right to sit above the a, then keyframe the a position, move forward,

slide it left to where the m was. go forward and move the m down to where was the a. It will look like

a puzzle of words animation which i think would be a good idea. You can also animate the rotation,

whatever you like, just a suggestion... of course you can later refine the animation keyframes by working out

the curves upon opening the drop down arrow of the properties you animated.