300dpi or 72dpi for contributing illustrations to Adobe Stock?

Question

Hi everyone,

wondering if it's better to submit illustrations in 300dpi or 72dpi. I'm aware that 300dpi is better for print and 72dpi better for the web, however, it's obviously not possible to know for sure how the client is going to use that picture. Hence, it would be helpful to know what the recommended dpi is.

Would appreciate any guidance on this.

Thank you!

Test Screen Name · Accepted Answer

It is absolutely and completely irrelevant. The ppi (also called dpi) is not checked, or used, in any way by Stock and Stock Customers are expected to ignore it. 300 ppi is not "better for print" and 72 ppi is not "better for web". These are myths on the internet, put about by people who don't understand anything.

Only one thing matters in Stock (and in general): the number of pixels. The suitability for print can easily be worked out by dividing the proposed size by the number of pixels, considering the print technology and viewing distance.

Nancy OShea · Answer

Vector graphics are math-based, not pixel based. Therefore, vector graphic illustrations, icons, text, inforgraphics, drawings, etc.. can be rescaled to any size (large or small) without any loss in quality (aka pixelation). Resolution is therefore irrelevant. Refer to Vector Graphic Submission Requirements below: