Inspiring

Answered

Best Banner Format Ratio and Size

Forum|Forum|2 years ago
November 9, 2023
3 replies
2431 views

Hi Community,

i like to create images in banner format. It creates a lot of space for text and I also like the look of banners. But I'm always unsure which format I should use for a "wide banner". Both the ratio and the number of pixels are a mystery to me. So far I have made banners with 7168 px by 2688 because I have seen this in several portfolios. What do you think?

This topic has been closed for replies.

Correct answer Nancy OShea

I like to create images in banner format.
By @Kini-II

========

That may be what you like but that's NOT what most customers want or need. You're asking us to tell you how big is a piece of string. We can't. It's impossible.

As a stock customer and content creator, I must adhear to various project specifications. For example, TikTok, YouTube, Instagram, Facebook & Twitter require different sizes and aspect ratios for various types of media. In short, there is no one-size-fits-all. If you peruse through the Adobe Express Templates, you'll see what I mean.

https://www.adobe.com/express/create

You're welcome & good luck.

Nancy OShea

Correct answer

Community Expert

I like to create images in banner format.
By @Kini-II

========

That may be what you like but that's NOT what most customers want or need. You're asking us to tell you how big is a piece of string. We can't. It's impossible.

As a stock customer and content creator, I must adhear to various project specifications. For example, TikTok, YouTube, Instagram, Facebook & Twitter require different sizes and aspect ratios for various types of media. In short, there is no one-size-fits-all. If you peruse through the Adobe Express Templates, you'll see what I mean.

https://www.adobe.com/express/create

You're welcome & good luck.

Nancy O'Shea— Product User & Community Expert

daniellei4510

Community Expert

@Abambo is correct, but if you're talking specifically about Hero images, maybe this will help with respect to general guidelines: https://blog.hubspot.com/marketing/hero-image#:~:text=Full%2DScreen%20and%20Banner%20Image,size%20up%20to%201%2C800%20pixels.

But don't second guess what a buyer might want to use an image for. Let them resize or crop to their own requirements.

Adobe Community Expert | If you can't fix it, hide it; if you can't hide it, delete it.

Abambo

Community Expert

That's web digitial. The resolution is overkill, even for high res screens. When I read banner it's print and kind of this: https://www.uspress.com/product/standard-retractable-banners

ABAMBO | Hard- and Software Engineer | Photographer

Abambo

Community Expert

The size is irrelevant (the resolution isn't!). Banners exist in all sizes and Banner design is done by the buyer. When I'm doing banners, I always need to adapt my pictures for that, either changing the aspect or adding sky or whatever needs to be added to make the asset fit. Most banners are vertical, some are horizontal.

ABAMBO | Hard- and Software Engineer | Photographer

Kini-IIAuthor

Inspiring

so you would not recomend to make pictures in bannerformat to sell?

Abambo

Community Expert

I would recommend making variations in different formats. Different formats of the same “theme” sell differently. Sometimes it's the square picture that sells best, sometimes the landscape, sometimes the portrait. As a side note: I always preferred to do a portrait from a landscape picture, but never had good results the other way around.

ABAMBO | Hard- and Software Engineer | Photographer

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