Europe's First Digital Identity Protection Law Tackles the AI Deepfake Crisis

[Nancy OShea]

Denmark Makes History: Your Face, Body & Voice are Your Intellectual Property

The Bottom Line: Denmark's proposed copyright amendment would give every citizen legal ownership over their physical likeness, allowing them to demand removal of unauthorized AI-generated content and seek compensation for violations. With nine out of ten parliament members supporting the bill, it's expected to pass this fall and take effect by early 2026.

The proposed amendment to Denmark's copyright law grants citizens three fundamental rights: the right of removal (demanding immediate takedown of any AI-generated content using your face, voice or body, regardless of intention), the right to compensation (seeking financial damages for unauthorized use), and automatic protection (coverage that extends 50 years after death for performers and artists).

[ZALEZPHOTO]

I 100% welcome this news, hopefully the world will follow 

[daniellei4510]

Sounds good. I've seen more than my fair share of AI Scarlett Johansson's and Taylor Swift's. In fact, Scarlett has already had her lawyers send a cease and desist to an AI company that was using her face to promote their product. They deleted it real quick.

[Nancy OShea]

I wonder if this will reach far enough to facial recognition systems that capture & share biometric vector data with outside systems and agencies.