Seeking Advice on Using "Collections"

I created a Facebook business page, where I promote any assets by copying and pasting links to the image that have been sold. The images are displayed with the Adobe watermark and clicking the image will take the viewer to the image on Adobe Stock.

That said, while the page does get views and has followers, I highly doubt it has ever resulted in a sale. It's just something to do just in case. 🙂 

Do you have an Adobe Portfolio website?  All Adobe Stock Contributors are granted a free Adobe Portfolio website.

https://portfolio.adobe.com/

In order to share your Stock images on Portfolio, you must organize into Collections first.  However, it only works with images, not video.

See below for more details.

https://help.myportfolio.com/hc/articles/360036798993-Sharing-Adobe-Stock-Collections-on-Adobe-Portfolio

Hope that helps.

You can create as many Collections as you want to internally organize your stock assets; however, I find it such a cumbersome process that I'm no longer adding to my Collections. You can feature two collections visible to potential Buyers on your Portfolio page. But most Buyers aren't going to come to your portfolio page to search for the assets they need for a project. They will search by keywords on the Buyer portal. 
Manage your Contributor profile page (adobe.com)

To the best of my knowledge, Collections serve no purpose with regard to searches. Collections are for users who wish to organize their assets for their own personal benefit. I believe you can link to a collection by way of social apps but unless you have followers who are into purchasing stock, they would serve no purpose.