Can I use an Editorial Only on billboards?

Question

Hi all,

We are currently interested in an image (Adobe Stock #386690304) that suits our creative direction and we intend to use it on outdoor media.

Unfortunately for us, it's labeled as an editorial only image. It's roughly agreed during our discussions that the reason the image is marked as Editorial Only is due to several company logos attached to the image. (do correct us if we're wrong.)

My question is as follows:

1) Is it possible if we purchased the image and removed the logos?

2) Will that be okay for the image to be used on billboards and other non editorial media?

3) Is there a way to convert the photos from editorial only to "general use" image?

Thank you in advance.

Abambo · Accepted Answer

Editorial-use images can exclusively be used for editorial purposes and modifications to the asset are prohibited, except for cropping to format. So, one, two, and three is a clear no!Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

Test Screen Name · Answer

I'm pretty sure it is licensed to you for editorial use only, and no change to the image could change the license you received. So you must respect "editorial only" and consider it unsuitable for the proposed purpose.

There is no way to get "special edition" images or custom licenses. If you have any doubts you should consult an IP lawyer.

This particular image, of a racing motorcycle, is covered in logos. The editorial use would also come from the clearly identifiable design of the bike, costume and helmet. If you want this sort of image for your commercial use, it is probably best to approach the racing team for suitable licensing. There may well be a vetting process and substantial fee, if available at all.

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