Hello, I've looked through the forums but I am still unclear. This is an issue that has come up for me several times recently, and I'm guessing it comes up for other designers as well. If I license an image to use in a brochure for a client, and they then ask me to send them that image so they can use it in other pieces (i.e. a web page or a display), is that allowed? And if so, do I have to do anything to physically transfer the license to them (like fill out a form)?
Thanks for your help!
If your client is looking to use that image in some other work, they need to license the image separately.
Let me know if that clears the confusion.
"You may use the license granted in these Terms for the benefit of one of your clients, provided that you transfer your license to your client, and your client must comply with these Terms. You are solely responsible and liable for
use of the Work by your employer or client."
You can do more than one project for that client. Eg: You do an advert published in a magazine. The same advert, nicely adapted, will be used for a banner ad on the internet and the image will be used in an company internal communication. Those uses are all covered by the one time acquisition of the image license. Anyhow you transfer the image to the customer, the customer should not be able to use it in any manner outside of the license terms so the license terms the customer agrees on should be at least as stringent as Adobe's.
Next customer, same image you need to license again.
Thanks Abambo. So if I give the linked images to an indesign file I created for the clients (say, a brochure) to them to use on their website or some other purpose outside of the original brochure I designed for them, I can give them the downloaded images as is - they don't need a seperate license - however I need to purchase another license if use the same images for a different client. is this correct?
I would transfer as less data as possible, also in your own interest. So if the customer wants to use the image on his website, transfer it optimized for that use. You and your customer need to be aware of the restrictions in the license terms! That's the most critical part of such operations, as most customers have rather wrong views on (c). Just to say, I've seen many PowerPoint presentations with the watermarks still on the images...
Does this mean for example you have created a website for a client and have used licensed images bought solely only for them to be used on their project and then later on they decide to run a email campaign for the website; could they still use those same set of images or would they need to get another license seperately
All licences can be used only with one client! The same client may have multiple uses of the same asset, but they still need to respect the licensing terms. If the terms require for the new use a new licence, you will need a new licence.