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A
Anonymous
October 29, 2012
Question

Offensive commercial

  • October 29, 2012
  • 2 replies
  • 4523 views

Dear Adobe,

I find your commercial of the boss slapping his employee across the face until he changes his response about the efficacy of social media very offensive.  Not only does this commercial make light of bullying, physical violence and workplace intimidation, it sends a completely wrong message about social media!  My kid (12 yrs) watched it with me and was upset by it.  Trust me, I am a media producer by trade and am not easily offended, but the message of the commercial was completely lost on both me and my kid.

Sorry Adobe, get a better campaign.  This one is terrible.

    This topic has been closed for replies.

    2 replies

    Noel Carboni
    Noel Carboni
    Legend
    October 30, 2012

    Wow, I'm offended just from the description, and I didn't even see it.

    -Noel

    Captiv8r
    Captiv8r
    Legend
    October 30, 2012

    I saw the commercial on regular TV programming the other night. While I feel as the OP does about not being sure what it's exactly about,  I didn't note any connection to Adobe. This makes me wonder if perhaps it's some advertising that has become part of the Adobe site or the videos one may watch that are hosted on Adobe?

    Rick

    D
    Dave Merchant
    Legend
    November 3, 2012

    @Captiv8r - it's an Adobe marketing video. http://www.youtube.com/watch?v=LFvpzK8_PDE

    TerriStone
    Adobe Employee
    TerriStone
    Adobe Employee
    October 30, 2012

    Thank you for your post. We appreciate it, and I've alerted interested parties so they hear your message.

    F
    Fls_Zen
    Participant
    November 8, 2012

    After seeing the commercial a few minutes ago, I found this thread and wanted to chime in. I'm not sure what goes on at Adobe, but I certainly hope it isn't what we see in the commercial. I believe the commercial reflects very poorly on Adobe's values. My wife and 10 month old were in the room when the commercial came on. I'm glad my son wasnt paying attention to the screen. My wife was thinking the commercial was for some nutsy company we had never heard of before, but then the Adobe logo came up.

    Claudio González
    Claudio González
    Legend
    November 8, 2012

    Sadly, some of Adobe's customers were banned from the forums for life for complaining about it.

    In that case they can join the Society of Professional Pirates who can help them with their problems.  If Adobe is not interested to look after its loyal customer base then somebody should.

    I wonder why they decided to complain about things that didn't affect them?  All they need is a decent software to work with and if Adobe hasn't got it then they should search for alternatives - free ones and paid ones.


    p.p, I followed Dave's link and saw the add. You know, there are some people who oppose violence, and I am one of them. To put it mildly, I found the ad disturbing, and was worried by the posts from people who found it brilliant -too many for my taste.

    I don't understand why Adobe should use physical violence in ads for products that have nothing to do with violence. But then, I also fail to understand why Adobe doesn't seem to care about what users of their products have to say about these forums...

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