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AlanGilbertson
Community Expert
Community Expert
Mar 18, 2026 4:39 PM UTC
Question

Cross-Product Creative Challenge #12: Action Movie Poster

Welcome to a new Cross-Product Creative Challenge! Thanks to everyone who participated in the alternate timeline challenge. Even if your answers aren’t visible now, we’re told they will be soon!

This time, we’re going to the movies.

The Challenge [Read all of it!]:

Design a movie poster for an action adventure movie. The standard movie poster size here in the US is 27x40, so that is your aspect ratio. Start in Firefly or Boards or Express or Photoshop, but DO NOT stop at a prompt. None of the models use that ratio, for one thing, but there are quality details (lighting, contrast, composition) and content details (titles, credits, franchise logo) you will have to get right.

Guidelines:

  • A prompt is not enough. Layer your assets and refine your composition. Treat Firefly as a collaborator, not a shortcut. Use prompts to generate characters. Try out partner models.
  • Think like a director. What’s the story here? Who are the characters? What's happening in the scene?
  • It’s a Cross-Product Challenge! Don't do it all in Firefly. Use Photoshop, Illustrator, Substance, Adobe Express, Fresco—whatever tools will help you build the scene.
  • Share your process. Tell us how you created it. What tools did you use? How did you refine your idea? What choices did you make?

This poster starts with the main image, “split” in Photoshop so that the Indira hero is on a separate layer from the background. Generative Expand in Photoshop extended the image to the correct 27x40 aspect ratio and I used the Camera Raw filter to adjust the lighting, contrast, color, and sharpness of the Indira character. The Indira character is a little too small in the AI-generated original, so I also enlarged her. The Indira “franchise” logo is from Nano Banana.

I made the main title in Illustrator using 3D and Substance material for the gold foil, and put everything together in InDesign, including all of the typography. The credits are set in Univers 39 Ultra Compressed, but any skinny font will do the job. (Hint: The Easter eggs are mostly in the credits.)

    101 replies

    Community Expert
    Mar 31, 2026 6:45 PM UTC

     

    I kicked things off in Firefly, where I generated the base image and got the overall vibe just right. Once I had something solid, I jumped over to Photoshop—because let’s be honest, that’s where the real magic (and chaos) happens.

    In Photoshop, I added all the text and copy, tweaking fonts and placement until it actually looked like a legit movie poster instead of something I made at 2 a.m. (which… might still be true). I also brought in the original image and upscaled it to the correct dimensions—27 x 40—so it would hold up as a proper poster and not look like a pixelated relic from the early internet.

    Honestly, I had way too much fun with this. I grew up loving the Ninja Turtles, so naturally I decided to create my own version of mutant ninjas—because why not reinvent greatness? Then I thought, “Let’s make this even better,” and cast the crew from Stranger Things as the stars of my imaginary blockbuster. It just felt right.

    And of course, there was only one logical choice for director: Michael Bay. Because if you’re going to have mutant ninjas and a bunch of kids fighting chaos, you might as well add explosions, slow-motion walks, and at least three things blowing up in the background for no reason.

    All in all, this project turned into a perfect mix of nostalgia, chaos, and creativity—and I’d absolutely do it again.

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 31, 2026 7:45 PM UTC

    That’s… absolutely brilliant! Nothing like a few gratuitous explosions for spicing things up. Thanks, Nick. You made my day!

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    Arafatproductions
    Participating Frequently
    Mar 30, 2026 8:38 PM UTC

     

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 31, 2026 12:57 AM UTC

    Okay so far. What was your process? Which tools did you use besides genAI, to get to a final product?

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    Arafatproductions
    Participating Frequently
    Mar 31, 2026 7:53 PM UTC

    Firefly 5 and photoshop

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    Community Expert
    Mar 30, 2026 1:42 PM UTC

    Firefly and various refinements. inspired by “2001: A Space Odyssey” but much further into the future! :)

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 31, 2026 12:52 AM UTC

    Wow, great stuff Francesco! I see the inspiration. It has a bit of a Doctor Who flavor, too!

    If you reupload the image using the picture icon in the message toolbar, it will show up much better.

    While you’re at it, tell us a bit about your process. “Various refinements” is a little vague. 😁

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    N8.
    Community Expert
    Apr 6, 2026 9:27 AM UTC

    very impressive.. love the black box and galaxy.

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    Peru Bob
    Community Expert
    Community Expert
    Mar 29, 2026 12:52 PM UTC

    Prompt:

    Firefly_Flux_A shiny metal robot making a fist with its right hand while facing a crowd of people in horror Flux2[pro]

    Generative extent, text, and stroke were added in Photoshop.

     

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 31, 2026 12:49 AM UTC

    Nice concept. You could work on the contrast between text and image to make it more viable in a real world setting. Not quite the required 27x40 aspect ratio, but you could expand that.

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    Peru Bob
    Community Expert
    Community Expert
    Mar 31, 2026 1:40 AM UTC

    Not quite the required 27x40 aspect ratio

    Oops, I missed that.

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    Participating Frequently
    Mar 28, 2026 2:02 PM UTC

    The idea was based on my own original sci-fi short story.

    The process:

    1. Image generation. I began by creating the core visual assets: characters in suits (both close‑up and full‑body), a background of an underwater glacier ravine, the silhouette of a falling man in a deep‑sea diving suit, and a robotic claw.

    2. First poster draft. Next, I assembled the initial composition - placing all generated elements together and determining the positioning of the title and credits.

    3. Image refinement. I extended, upscaled, and edited all assets needed for the final layout. Since the poster format was 3000×4500 px, I prepared high‑quality source materials to maintain clarity and detail.

    4. Main image creation. I built the final key visual for the poster. Color grading in Camera Raw and adding film grain were the finishing touches that unified the entire image.

    5. Layout and typography. I placed the main image into an InDesign document and added the essential copy: title, tagline, credits, and release date. I refined the artwork once more in Photoshop to improve balance and remove distractions (such as unwanted green particles).

    6. Title effects. The final step was designing the title treatment. I explored several creative directions, but I knew I wanted chromatic aberration, subtle blur, and glitch elements to reinforce the sci‑fi aesthetic.

    Tools used: Adobe Firefly (image generation), Firefly Boards and Nano Banana (character consistency and suit design), Photoshop (image editing and final composition), InDesign (layout design), Illustrator and Adobe Fonts (typographic exploration).

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 29, 2026 3:09 AM UTC

    Superb, Ula: a terrific concept beautifully executed. Thank you for such a great response and the detailed explanation of the workflow. More! More! 🎉

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    Participating Frequently
    Mar 29, 2026 9:22 PM UTC

    Thank you so much, Alan! I'm glad you liked the concept and the process. I really enjoyed this project, and I look forward to participating in a similar challenge again😊

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    floramc
    Community Expert
    Community Expert
    Mar 26, 2026 11:42 AM UTC

    Did let some daydreaming slip into my work….

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 29, 2026 3:11 AM UTC

    Great concept, Flora. What was your process? (And hey, we’d get more out of a full-resolution version. Just saying.)

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    fbeaume
    Community Expert
    Community Expert
    Apr 6, 2026 2:12 PM UTC

    It’s really frustrating not to have a larger image to fully appreciate the work…
    Like you, Alan, I would also have been curious to learn a little more about the process...

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    duuufner
    Community Expert
    Community Expert
    Mar 25, 2026 10:25 PM UTC

    What a fun challenge. I wrote in Firefly “Create a movie poster for an original apocalyptic action-adventure film called “Dumb Asses” about 2 teenage boys in Manhattan during the summer. They are surrounded by sewer people. Use photographic imagery.” Whenever I wrote zombie into firefly it never does the prompt. lol

     

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    duuufner
    AlanGilbertson
    Community Expert
    Community Expert
    Mar 26, 2026 12:54 AM UTC

    What was your process? Looks like it was just a prompt, which isn’t what the challenge is about.

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    @mj
    Community Expert
    Community Expert
    Mar 25, 2026 7:55 AM UTC

    Thnx as always Alan. This film is an ​@AlanGilbertson production in case you didn’t know 🙂

    Image in FF. Then asjustments in Ps, copy in Ai and final placement and export from Id with elemetns from FF.

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 26, 2026 1:01 AM UTC

    Deliciously creepy, Mo! Looks like a creature that’s tunneled out from under the mine dumps. 🤣

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    Thomas-34
    Participant
    Mar 23, 2026 3:42 PM UTC

    poster with firefly

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    AlanGilbertson
    Community Expert
    Community Expert
    Mar 23, 2026 7:03 PM UTC

    That’s a promising start, but this challenge isn’t about what you get from a prompt. It’s about the process of creating a finished product that someone could actually use. Give it another try.

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    KShinabery212
    Community Expert
    Community Expert
    Mar 23, 2026 3:15 PM UTC

    So here are some images that Firefly generated with my prompt. 
    I wish I had more room for my prompts. I can get very detailed when I used ChatGPT or Google Gemini.
    But I ran out of room when using Firefly.

     

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    Let's connect on LinkedIn. https://www.linkedin.com/in/kshinabery/
    KShinabery212
    Community Expert
    Community Expert
    Mar 23, 2026 3:18 PM UTC

    I was changing a lot of the prompt at various times. Example various gang members from Cyberpunk 2077.

    I actually just did something similar in the beginning of the month as some friends were traveling abroad so I created movie posters of each of them.
    But I did that all on ChatGPT as I could ad up to three reference photos and describe how I wanted the reference photos to work.

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    Let's connect on LinkedIn. https://www.linkedin.com/in/kshinabery/