Cross-Product Creative Challenge #12: Action Movie Poster
Welcome to a new Cross-Product Creative Challenge! Thanks to everyone who participated in the alternate timeline challenge. Even if your answers aren’t visible now, we’re told they will be soon!
This time, we’re going to the movies.
The Challenge:
Design a movie poster for an action adventure movie. The standard movie poster size here in the US is 27x40, so that is your aspect ratio. Start in Firefly or Boards or Express or Photoshop, but DO NOT stop at a prompt. None of the models use that ratio, for one thing, but there are quality details (lighting, contrast, composition) and content details (titles, credits, franchise logo) you will have to get right.
Guidelines:
- A prompt is not enough. Layer your assets and refine your composition. Treat Firefly as a collaborator, not a shortcut. Use prompts to generate characters. Try out partner models.
- Think like a director. What’s the story here? Who are the characters? What's happening in the scene?
- It’s a Cross-Product Challenge! Don't do it all in Firefly. Use Photoshop, Illustrator, Substance, Adobe Express, Fresco—whatever tools will help you build the scene.
- Share your process. Tell us how you created it. What tools did you use? How did you refine your idea? What choices did you make?

This poster starts with the main image, “split” in Photoshop so that the Indira hero is on a separate layer from the background. Generative Expand in Photoshop extended the image to the correct 27x40 aspect ratio and I used the Camera Raw filter to adjust the lighting, contrast, color, and sharpness of the Indira character. The Indira character is a little too small in the AI-generated original, so I also enlarged her. The Indira “franchise” logo is from Nano Banana.
I made the main title in Illustrator using 3D and Substance material for the gold foil, and put everything together in InDesign, including all of the typography. The credits are set in Univers 39 Ultra Compressed, but any skinny font will do the job. (Hint: The Easter eggs are mostly in the credits.)

