Support AV1 Video Encoding and Decoding

It seems quite disengeniuos to say that there is not much interest in Av1 when a quick google search of "av1 adobe" pulls multiple pages with different comments and websites covering the topic, not to mention page views from people who didnt comment and just looked for answers. I don't know truly the real reason, perhaps its greed or because of a contract with Nvidia. But this is defintely a shady practice, and it wont end well, nothing bad ever does.

As for the comments adressing the lack of need to upgrade computer components which shows a lack of need for software advancements excluded from older hardware. I get it but its ridiculious when refering to one if not the biggest and best video editing software in the world, in fact this change should have happened 2 years ago when the Av1 codec was getting more popularized and stable, two years later the excuse still remains " But my graphics card is still good!". Lack of personal upgrades should not equate to buisness decisions from a company as a whole, if that were the case then Adobe should halt all future updates as the software is "good enough" as is? 

It seems that there seems to be little care from staff and community support on devising a fix that is not a third party adobe plugin, again this may be due to company contracts to hold on to hevc for as long as possible as it generates money since it is licensed and not open sourced. So greed seems to be the main indecator of a lack of progress, and like I said that will not end well for anyone involved and supporting such things. If adobe didnt charge people and was open source then it would not be at fault. But to charge and deny lack of support over multiple years, while denying claims of its importance is sinister.

Let's see ... the new transcription/edit by text ... completely rebuilt color management ... adding several log formats, and getting the tonemapping designed for them ... several audio improvements ... um ... 

The bigger complaint by more users is too many new things, when a bit more stability would be desired.

It's just they haven't fixed your biggest pain point, perhaps. Understandable, as they've not re-imagined SpeedGrade, so even with all the new CM things, I'd really want some major color corrections changes. So my biggest pain point ain't done either.

It's all from our own point of view though, as humans ...

I would think Adobe would have the resources to hire some more developers after charging people $600+ per year. Where is that money going? If you want to make this software a subscription service, it means that it needs to be continually updated with features that the people demand. We are the paying customers. Without us, there is no Adobe.

@leonmincxy 

The request to support AV1 is at 40 votes.  That's a little low.  Hopefully we'll see it go up.

It's been announced that MKV is being supported, but I forget how many votes that had.  However, it means there's hope for AV1.

Attention Adobe Premiere Pro users,

It's time to address a glaring gap in our beloved editing software: the lack of AV1 support and other encoders. Let's face it – Adobe Premiere Pro may be one of the most expensive editing suites out there, but when it comes to keeping up with the latest encoding technologies, it's lagging behind.

AV1 is not just another fancy buzzword. It's a crucial encoding process that promises superior compression efficiency and visual quality, all while being open and royalty-free. In an era where streaming platforms are vying for the best quality at the lowest bandwidth costs, AV1 is the solution we need.

But here's the kicker: Adobe Premiere Pro doesn't support AV1 or many other modern encoders. While other editing software options are stepping up their game, frankly that's not good enough.

As loyal users who have invested significant resources into Adobe's products, we deserve better. We shouldn't have to resort to workarounds or third-party plugins just to access cutting-edge encoding technologies. Adobe, it's time to prioritize the needs of your users and bring AV1 support and other encoders up to speed.

We understand that software development takes time and resources, but in an industry as fast-paced as video editing, staying ahead of the curve is non-negotiable. We urge Adobe to listen to its user base and make the necessary updates to ensure that Premiere Pro remains a competitive choice for professionals in the field.

So fellow Premiere Pro users. Let's demand the support and features we deserve. Together, we can push Adobe to step up its game and keep pace with the rapidly evolving landscape of video encoding. It's time for Adobe to lead, not lag behind.

AV1 isn't even new, it's already 6 years old. AV1 is royalty free, open source encoding. Why does the best video editing software made for professionals not support it? AV1 offer much more efficient file transfer and compression, it would save a lot of electricity for computers, servers, internet if we could do AV1. Now I'm forced to use inferior encoding or use a free video editing software like Davinci Resolve because it supports AV1 and Adobe Premiere pro 2024, where I pay big money, doesn't. Shocking.

Test this: https://www.voukoder.org/

Oh, this damn competition for quick-and-dirty. It's strange why Avid is not visible in it. lol

You're so right!

I mean adobe definetely made their homework with version 2024, becoming a more serious competitor in comparison to DaVinci Resolve again.
Better stablity, better performance, Intel Deep Link support, live restore after crashing.

But there are also weird problems apperaing, which did not appear in v2023 like exporting very long footage failed and half the lenght of the video is missing.
I can work around all those little problems, but theres one thing i cant understand, which turned out to get more and more important, caused by lack of storage on my sdd - and that's freaking AV1 Support.

If DaVinci Resolve wouldn't have a completely different workflow, i definetely woud switch to it, but i can`t. It would take so much time to relearn things i used with adobe premiere pro. So i would be unproductive. 

Av1 for streamers is very good and helps a lot to be able to edit clips, but Premiere doesn't support it natively. There is only one plugin that is $90. Please Adobe, implement av1 now!