Support AV1 Video Encoding and Decoding

Sorry. Might need them at some point.

@R Neil Haugen would sell me one of those keys? ☺️ I'm from Brazil and the price to buy BlackMagicDesign hardware is just impossible for me, 1 USD = 6 BRL. 

I've worked with/for/taught pro colorists for years. So I'm in Resolve nearly as much (more in periods) than Premiere. I'm involved with discussions on a routine basis of heavy duty Resolve users and their issues and such.

You may not have spent a second thinking about why there's a free version of Resolve. That's simple.

The "free" Resolve is a limited one ... both for framesize & rate, codec support, many other things. And it's only "free" because Resolve in toto is a loss-leader provided by BlackMagic to get people into their ecosystem to buy hardware.

The cameras, ATEM units, Decklinks, recorders, all of their cool stuff. Much of it comes with a license in the box. I've got enough BM kit to have a couple spare licenses in a drawer. I don't think BlackMagic makes enough money on sales of Resolve Studio to cover the cost of their licensing system.

Resolve has awesome grading tools, and there were some upgrades in 19 to the editing page, but still ... it is well below Premiere in keyboard shortcuts, especially for general editing things. And several editing things you can do with a tool or shortcut in Premiere, you simply can't do except manually step by step in Resolve.

It getting better as an NLE over time, but it's still notably more limited than either Premiere or Avid yet.

And of course, that said, each of those three considered as an NLE has things the others could use. Even Resolve has a couple cool things in editing that Premiere and Avid could use. There's just far more the other way.

Then ... that UI in Resolve ... is so freaking limited. For example ...

In Premiere I have nine custom workspaces. In Resolve ... nada. You can set a page so that maybe it opens with X panel rather than Y, but that's about it. And I hate the Resolve UI.

But that's a personal thing of course. I've got good freinds who love the Resolve UI, and find it totally intuitive. Whatever!

After a decade of use, their arcane process of where options are hidden in menus splayed around the app still causes me no end of hunting at times for the things I don't use all the time. I have to work to remember even where you click on some pages/panels, to bring up certain menus.

So if you like it, have at it. It's got all sorts of new bugs and issues, I think on account of trying to mimic Adobe and be a one thing for all computers, media, effects, and workflows. That, to me, is inherently asking for trouble.

The notably stable apps at this time are still old-school ... you buy the system with the app on it, never ever add a program on that computer, and pay a yearly fee for the privelege of having a totally rock stable workflow. 

For one task, one task only.

Hey @ricka59407662 

As a fellow old dude, I understand. 🙂

Here's a free/donationware software to do that for you. I just tried one.

1) Drop the webm in, 2) select ProRes 3) Click Start Function.

Use Shutter Encoder to convert the files. And maybe try ProRes LT or even ProRes PROXY format within Shutter Encoder for easy to edit formats with 'better' files size: https://www.shutterencoder.com/en/

As an ancient Adobe member, time with Adobe as well as an old fart on this planet, I agree 100%. Since I'm not the smartest I struggle to get 3rd party plugins to work and wonder why I even need to try?? $60 bucks a month is difficult for me and then to have to scramble to find plugins?? Will I live long enough to learn DaVinci Resolve? Why should I try? I don't know, but I should not have to. All the new bells are cute, but what about the basics? Shouldn't we be able to throw everything at Premiere and have it work? I have spent the last 4 days trying to convert giant AV! and WEBM files to ProRes. It takes forever on an old computer and always crashes before the end. Arghhhh. Please Adobe. Help. We all know you can do it better than anyone else, so please. Sigh, to be able to convert a 20 gig AV1 or WEBM to ProRes 4444 in Adobe Media encoder would greatly improve the quality of my life ... and I KNOW you can do it. Thank you.

Just in case users missed it:
https://community.adobe.com/t5/after-effects-beta-discussions/new-in-beta-support-for-h-264-in-mkv/m...

There's no much discussion going, in reality.

It's 'AV1 is super efficient, Nvidia cards have hardware accelleration, streamers use it, so Adobe must add it' vs 'In terms of actual usage AV1 is not actually that useful and it's not as requested as you might think', both equally true.

Adobe will add AV1. But Premiere aims to be both a prosumer and professional platform - prosumers (which include 95% of streamers and content creators) don't use it that much yet, and professionally is nowhere to be seen aside from delivery.

Compared to ProRes RAW, where prosumers don't use it but professionally was one of the top requests.

DaVinci in terms of editing is much used by prosumers because it's free, but professionally is still very rare to see (there are some movies edited in it, but in terms of industrial usage it's still limited to its color grading funcionality).

In other words, there's a lot of entries in this discussion, but it seems clear to me it represents a very vocal minority. 

It doesn't sound like you have ever had to make priority decisions for business lines and client options, perhaps? As the assumptions you run to don't indicate such experiences.

I have. We rarely have made any decisions on what we would "like" to do. Emotions do not pay bills. And if you cannot learn to figure out your base customer interests, along with that of subsets of clients, you won't stay in business long.

But I realize if you don't understand how a complex, data-driven organization like Adobe operates, to generate useful data for making priority lists, it would be hard to understand prioritization practices.

You may also not be aware that a very large chunk, at least a third, of corporate Adobe, is an operation to help other large corporations create, sift, and study user data for making every type of business decision.

They make the software and databases for that work also. The "Creative Cloud" apps are only one of the three main operating arms.

Business data as mentioned, Creative Cloud, and "Document Cloud" or whatever they call it, the business to business documents software and systems for contracts and such.

And this is why using a single "Adobe made X on us ..." number generated from public financial data is normally bogus. CC is only one of several nain income streams.

If there is no AV1 support then how would you know if the users actually want to use this codec? Without actual usecase noone would know the benefits of it. So, Adobe waiting for mass adoption of AV1 hardware codec on users system rather than giving support on app itself at first so that users appreciate this codec and upgrade their hardware. No, but it is just a waiting game and just have an excuse to postpone the stuff that is to be implemented for this hefty priced software.
I am sorry but in the world where situation of like this 'Chiken or Egg' shielding corporate with so many statements doesn't work at all. If the feature is not delivered then how would anyone have any incentive to actually use the feature that is not available or upgrade the hardware to support it. So, on everything on this digital world first this that comes is software support later comes its adoption and hardware upgrade. Adobe shouldn't be waiting for users upgrading their hardware just for uncertain feature update.

Oh, I'm always about getting more options. As I'm so aware we all work very, very differently from one another.

And yes, staffers have commented about this, and as an Idea post, all original posts and all comments go directly to the appropriate dev team. That's standard practice.

At NAB, I've a couple times had staffers note what some of the most requested things were ... and I gotta say, you gotta wonder about some people ... sheesh ... but this is something that would be useful.

Of course, all the changes to color tools I want would be useful too ... to me and I'm sure at least a few other users ... sigh.