Adobe and contributors missing the opportunity of additional 58% of sales
Hello!
I accidentally discovered an opportunity to increase sales and wanted to share it. I apologize if this is not the most appropriate place to post this.
The opportunity involves uploading files in both vector (AI/SVG) and PNG formats.
I have been working on some vector artworks to upload to Adobe Stock. After studying how other contributors upload similar content, I found that they often upload the same file in two formats: AI/SVG and a separate PNG file. The AI/SVG files go to the vector section, while the PNG files go to the illustration section. I followed this approach and noticed that I achieved sales of both vector files and PNG files.
Although other contributors upload files this way, I felt that uploading the same file in both vector and PNG formats might be considered spamming by Adobe Stock. To clarify this, I posted a question on the Adobe Community and received an answer from an expert.
Interestingly, the statistics I gathered are quite revealing. Both AI and PNG files were uploaded and approved at the same time, with similar relevant titles and keywords. The AI files were sold 12 times, while the PNG files were sold 7 times. This indicates that uploading files to different categories results in an additional 58% increase in sales for both Adobe and the contributor.
I assumed that not all customers would search for a vector file and download it as a PNG if they needed a PNG file. Instead, they limit their search by using the illustration filter.
I have spoken with some designers who frequently use Adobe Stock to download artworks, and they all confirmed my theory: ordinary users (not professional designers) don't browse the vector category if they need a PNG artwork; instead, they use the illustration category. The designers I spoke with also clarified that professionals use both vector and illustration categories to search for assets, but ordinary users limit their search to the illustration category because they are unaware that AI/EPS/SVG files can be downloaded as PNG and JPG files too. Additionally, they mentioned that ordinary users prefer downloading PNG files from the illustration section because the size of the PNG image is clearly displayed, which is not the case for PNG format of vector files.
Despite my thoughts and statistics, I have deleted my PNG versions of the artworks. However, I still believe that Adobe is missing an opportunity for additional sales.
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