Credits

I believe I’m speaking on behalf of a large number of Adobe Creative Cloud subscribers. Many of us are freelancers who regularly use only two or three Adobe applications, yet Adobe effectively pushes us toward the full Creative Cloud package because it offers the best value. Even then, the cost is already very high relative to the income many independent professionals are able to generate from their work.

Now Adobe has significantly increased prices and introduced a new Pro subscription tier that is simply unaffordable for many of us. The alternative is to downgrade to the Standard plan, which includes only 25 AI generation credits per month. Offering just 25 credits to customers who are already paying more than €700 per year feels unreasonable and disconnected from the reality of your user base.

I believe this strategy is ultimately counterproductive. Many customers are growing frustrated, and as soon as a sufficiently competitive alternative becomes available, a large number of users will leave without hesitation. And judging by the current pace of innovation, that moment may not be far away.

Wouldn't it be more beneficial for Adobe in the long term to maintain fair and sustainable pricing that reflects the actual earning potential of the majority of its customers? Retaining loyal users through reasonable pricing seems like a far stronger strategy than continuously increasing costs while reducing perceived value.