@epic_daisy8731 wrote:
If adobe really cared about artists they would do something about marketing firms and other massive companies that rob artists of their work. .
The Content Authenticity Initiative largely exists because artists got sick of people ripping off their work, or altering their work without permission to create inflammatory images. Content Authenticity is a way to help prove who truly created and has the rights to an image, by using a voluntary provenance trail to distinguish an original work from unauthorized copies.
From the CAI home page:
“We are a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.”
It is not tied to one corporation. It is an open standard technology arrived at after discussions that included nonprofits and news organizations.
And no, a corporation probably wouldn’t do this out of the “goodness of their hearts” but if you follow the money, the motivation for Adobe would be better PR for Photoshop. For example, for many years the term “Photoshopped” has been used to mean “faked image,” so the company might have decided it was it in their best interests, commercially, to add technology that helps record and show how images have been modified or not modified, and also prove which creator really owns it. In other words, Photoshop is currently seen as part of the problem of image copying and theft, so adding Content Authenticity can now help Photoshop become part of the solution.
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