Creative Teamwork is Like a Marriage? Last evening, we celebrated our 30th wedding anniversary.By December 17, 1988 it had been over 4 years since we met and we had been working together, almost 7 days a week. That included work on our first book, the related seminar tours and trade shows, and even the opening of a Manhattan studio.What have we learned? In a word: “teamwork.”At some point, around 34 years ago, we stopped being 100% our own selves. We had many, many projects to do, and we tackled them as a team. In retrospect, even our wedding was an event we created together.The creative process has come a long way, since. There were many players who were part of a project. Each jumped in and out of a project as it evolved. By way of example, if an advertising campaign needed a photograph, a photographer may have shot, on film, that one image without even knowing who the client was, much less how the photo was going to be used.Creatives were somewhat isolated, then. We were working on team projects, at the time. Many
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