How to link bookmarked text from a PDF into word?

In Word 2010 I can use a LINK field (from Insert / Quick Parts) to link to the contents of an entire PDF file.  It looks like this when I hit Alt-F9 in Word to toggle field codes, and when I select it and hit F9 to update field codes, the whole PDF comes in as an 8-1/2 x 11 picture, because that's the PDF's paper size

     { LINK AcroExch.Document.11 "C:\\fullpath\\TestPDFsource.pdf" }

But what I really want is to bring in only one piece of text from the PDF.  So with Acrobat I created a bookmark in the PDF by selecting the line of text and using Add Bookmark.  I save and close, open the Word file, and change the LINK field to this:

     { LINK AcroExch.Document.11 "C:\\fullpath\\TestPDFsource.pdf" BOOKMARKED_LINE }

But now all I get is "Error! Invalid link" when I update it with F9.  If I hit Alt-F9 to see the field codes, then remove "BOOKMARKED_LINE", it works.  The bookmark definitely exists on the PDF - both Reader and Acrobat tell me so.

So is it even possible to create some reference to some text in a PDF and pull only that text into Word?