Size of PDF to be seen on webpage

Question

Working from InDesign, I've got to produce a PDF for a client who wants it as a landscape spread on their website, but am not sure what optimum size to do it so that it can be read easily on varying laptop/PC screen sizes and wondering if there's some kind of formula. As a design for print guy, this has always confused me. I usually work in metric but understand that it'll be measured in pixels on screen.

Thanks in anticipation.

Test Screen Name · Answer

You CANNOT design a PDF in pixels (even if some apps seem to give you that option). It will always have a size in inches/mm. Some PDF viewers will default to a small section, others will zoom out. Users will probably know how to zoom and scroll.

But a PDF is NOT a web graphic, and trying to use is as a graphic "on" a web site (as part of a page) is asking for disaster. You would deliver a normal graphic (PNG, JPG), perhaps linked to a PDF. The view size is now controlled by the web site designer. You probably need to keep it simple, if it is to work on a range of devices.

Sign up

To post, reply, or follow discussions, please sign in with your Adobe ID.

Sign in to Adobe Community

To post, reply, or follow discussions, please sign in with your Adobe ID.

Scanning file for viruses.

This file cannot be downloaded