how to rotate page in adobe reader

For Adobe Acrobat DC, you cannot simply rotate the pages in the Organize Pages tool. The orientation setting will revert back to the original rotation once you try to do anything other than view the document. Pretty useless feature if you ask me. If I need to run the document through a plug-in (like variable data processing or adding intelligent barcoding to a PDF), Acrobat will reject your changes & flip everything back the way it was. However, one thing I am trying is to make the change, then go to print, select Microsoft PDF as the printer, and click print. The trick here is, it has to flatten every single page. SO when I have PDF's with hundreds or thousands of pages, this process can take forever. It would be better if Adobe would just design a product that kept rotation setting when you make them. But hey, who am I? I've only been using Adobe products in printing for over a quarter of a century... 

I can't rotate view when i press rotate view it doesn't do anything