How can I create this rotating tunnel type effect in illustrator?

[thomasl87119903]

Hi Does anyone know how I would go about creating this kind of effect in Illustrator where the white type looks like it's spiraling into a tunnel on the black background?

[Susan23316834cx4m]

A selection of effects

Transform to make the circle of words; twist to make the bend

[Monika Gause]

Warp effect followed by transform?

Experiment with the settings.

[kphotopage]

Thomas, Hi.

I see is a spiral, as if water (Text) is going down a drain.

Here I created outlined text.

Then used Free Transform to create a somewhat perspective/skewed view.

To give it a spiral look, I used Effects>Transform with scale and Effects>Warp>Arc for distortion.

The text is a group, with a rectangle (shown in red so you can see).

K