Illustrator Effects Grayed out
I am new to Ai and I am following the tutorial that adobe supplied on how to create a logo. I am stuck on step 3 because when I go to the Effect menu to select Illustrator effects I am unable to select it. I want to know how can I make that option available for me to select. I tried googling and youtube with no help. If you could please help I would greatly appreciate it. 
