Non fiction book formatting

[kumar_n]

Hi. I have just completed a book of around 330 pages. I purchased subscription of Indesign and copied word document into Indesign. Things seems ok till now but now the biggest issue i sto have a nice format. I need suggestions for a non fiction book. Its a business book. What shoudl be the best font for the body text ? headlines ? sub headings etc ? Is Aerial a suitable font ? Shoudl I have the same font for all with different sizes ? 

[Dave Creamer of IDEAS]

Design is subjective, but there are some ideas...

Is the book being printed or distributed electronically to be read onscreen? If the former, it's not uncommon to have a serif font for the body text and a sans-serif font for the headings. If the latter, it's better to use sans-serif for everything as it reads better onscreen. If both, I would use a sans-serif.

I would avoid Arial (Aerial?) as it is too common. Also, If you use only one font, consider one with a lot of weights, including condensed and expanded. 

I would keep anything related to the body copy all the same size. Sometimes I will make table body copy smaller but it depends on the regular text size. You can adjust the size of the heading levels, however, if your headings are numbered, it's not always necessary. 

Again, this is all subjective and there are plenty of books on book design. Also look at the design of books you admire (to emulate, not copy). Check out the library for some design books. Also, do some "googling"--there are lots of helpful websites out there.

If you are unfamiliar with some basic typographic terms, such as leading, kerning, tracking, etc. here is a short PDF that discusses them:

https://www.ideastraining.com/PDFs/TypographyBasics.pdf

Finally, you may what to hire a designer experienced in business-related books/manuals AND an InDesign expert to look at your InDesign template for production efficiency. 

[kumar_n]

Thanks for your time and writing such a detailed message. The design is for both ( electronic as well as for print ). I need a simple design like mostly in self help books. Your inputs are appreciated and will also check the linked pdf. 

Thanks Again.

[Dave Creamer of IDEAS]

"Also look at the design of books you admire (to emulate, not copy)."

[Mike Witherell]

There are a lot of great books that illustrate font pairings for graphic design publishing.

There are a lot of classic reads about Typography, too.

And maybe you have a book that is similar to what you want to produce? You could imitate its layout and typeface choices.

[Dave Creamer of IDEAS]

And maybe you have a book that is similar to what you want to produce? You could imitate its layout and typeface choices.

By @Mike Witherell

What a great idea! I wish I said that. 😄

[kumar_n]

"And maybe you have a book that is similar to what you want to produce? You could imitate its layout and typeface choices."

Yes thats the solution I am exploring at the moment. Thanks for your time and suggestion.

[Barb Binder · Accepted solution]

Hi @kumar_n:

Here's one more idea to add to the mix: Adobe has a number of templates available for download at stock.adobe.com. Here is an example of a classic book template which may not be what your want, but there are lots of others.

— https://stock.adobe.com/Search?ff_4815162342=true&k=books&locale=en_US&x-product=IDSN%2F20.3.1&x-pro...

Templates are great because they save you the time of setting up a document and making all the decisions. However, they're not intuitive to a new user. So if you are brand-new to InDesign, you're still going to have a learning curve getting up and running on them.

One more thing: however you approach this job, be sure to define primary frames on the parent pages so that you can modify the layout down the road, if necessary.

~Barb

[kumar_n]

Thanks. I was actually looking for a suitable template :). 

"One more thing: however you approach this job, be sure to define primary frames on the parent pages so that you can modify the layout down the road, if necessary."

Excellent advice. Thanks.