Dear Adobe Premiere Pro Team,
My name is Arseny, and I’m a multimedia artist and director with deep passion for emerging technologies. I believe we’re standing at the threshold of a new era — one where traditional video effects are giving way to generative AI modules. What once required crafting visuals by hand across dozens of layers and effects can now be reconfigured on a high level of abstraction using artificial intelligence.
I propose introducing a new category of effects in Premiere Pro — AI FX — as part of the Sensei/Firefly ecosystem. The first module in this category would be: Visual Re-Arrangement.
Concept: AI Visual Re-Arrangement Effect
Visual Re-Arrangement is the first effect under the new AI Effects section. It allows users to transform the visual language of a video in post-production through advanced neural reconstruction.
Features include:
Style transformation (from film grain to neuro-impressionism)
Medium conversion (video to animation, oil-paint, VHS, glass render)
Camera simulation (wide-angle, handheld, drone flyover)
Redesign of lighting and depth
Generation of new camera motion (dolly in, jitter, orbit)
Location replacement without disrupting composition or timing
Pipeline (Technical Overview)
1. Effect Application
The clip is added to the timeline, and the AI Visual Re-Arrangement effect is applied.
2. Auto-Analysis
A modular hybrid analysis begins:
Video Structure Analysis:
Optical Flow (Lucas–Kanade on sparse features or RAFT for dense flow)
Video Depth Estimation (using models like MiDaS or DepthCrafter)
Lighting Model and Texture Sampling
Scene Detection and Object Consistency Mapping via multimodal models (e.g., QLoRA or MiniGPT-4)
AI Embedding Engine:
A temporal video embedding is generated — a “smart code” of the clip’s content that allows for consistent modification (masks, motion, rhythm, structure).
3. Prompting/Preset Selection
A panel appears for the user to either:
Enter a custom prompt (e.g., “Make it look like 90s surveillance tape in rainy Tokyo”),
- Add an image as a style\medium reference
Or choose a preset (e.g., “Cyberpunk Tracking Shot,” “Handheld Documentary,” “Animated Sketch Look”).
4. Generation
The output is processed via the Adobe Firefly engine or an integrated backend:
Cloud or local processing depending on the project
Result appears in a context window or replaces the current clip
With one click, the user can “Apply to Timeline” to insert the result directly into the sequence
Market Potential
Premiere Pro sits at the center of a shift from editing to directing.
This makes it a competitor to Runway, Pika, Kaiber, and others — but from within a familiar NLE environment.
These are not separate exports, but generative effects integrated into the creative workflow.
Core Technologies & Stack
1. Video Understanding & Scene Decomposition
Optical Flow: Dense optical flow (e.g., RAFT) used to analyze object movement and scene dynamics.
Depth Maps: Scene spatial structure reconstructed via models like MiDaS, Depth Anything, or Boosting Monocular Depth.
Semantic Segmentation & Object Tracking: Multi-frame consistency using models like Segment Anything (SAM) + tracking heads (e.g., DeAOT or Track Anything Model).
Smart Mask Refinement: Some of existing Smart Masking and Mask Tracking in Premiere cand be repurposed and become part of the pre-analysis layer for precise AI-object interaction.
2. Multimodal Video Embedding
An LLM module (e.g., QLoRA or TinyGPT) trained on video embeddings and visual-language alignments creates a contextual representation of the clip — the core layer interacting with prompts.
Generates scene-level embeddings that integrate visual, spatial, and temporal analysis for stable, coherent outputs.
3. Prompt Interface Layer
Natural language support (based on Prompt2Vid bridge)
Visual prompting (drag-and-drop images as style references)
Extensibility through plugin/template creation for streamlined interaction
4. Generative Backend
Integration with Adobe Firefly Video (upcoming) or a custom backend (e.g., Diffusion Transformer or AnimateDiff)
ControlNet-like conditioning support (depth, pose, mask, style, flow)
Optional fine-tuning on user-provided material for large projects (via cloud-based QLoRA adaptation)
5. User Workflow Integration
Built entirely as an effect inside Adobe Premiere, it works seamlessly with:
6. Flexible Rendering Options
Local generation (GPU-assisted via TensorRT / ONNX Runtime)
Cloud generation (via Adobe Creative Cloud Services)
Render to context panel or directly replace the original clip in sequence
Why Adobe?
You already have Firefly and Adobe Sensei, and partnerships with Runway — but there’s currently no systemic support for generative video editing inside Premiere.
Your strengths in UI and performance will outpace GenAI startups.
You could become the first to offer tools for interpreting video — not just editing it.
Conclusion
I would love to share more — I’ve developed a series of concepts, including one I believe could transform the very logic of video editing itself. If this resonates with your team, I’d be excited to connect.
Sincerely,
Arseny
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