This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade...

[Macgeekppc]

For some reason, Adobe Premiere Rush won't import a small H.265 clip. It gives me this error when it opens the folder where the clip resides:

"This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade to a paid plan, go to..."

I have purchased Rush. I have uninstalled it then reinstalled it. I have signed in and out of Creative Cloud on the Web as well as the desktop app. I still get the error.

Also, the thumbnail of the clip, when trying to start a new project shows "Unable to Load Preview." When I select it and click Create, I get another error message:

"The importer reported a generic error."

Any suggestions on how to fix this?

[Ioannis5E6D]

Yeap, they want you on the premium package probably, it is more profitable for them. Without Rush, you will have to go for the Premiere. 
I tried today latest version 2.5 something today, still same error. I had to go back to 1.5.54 again in order to be able to edit common MP4 files... 

[Brad Mustow]

My roll back version 1.5.54 which was working with hevc now giving me blue screen of death and rebooting windows.

[jmiles4th]

Per suggestions I've found here over a year ago, I downgraded my Rush ver, to 1.5.54.  By the way I have a Photo subscription(Lightroom & Photoshop AND a Rush subscription).That solved the problem for a day or so, then it came back.  A chat with Adobe support today uncovered the following...apparently there's a "basic" version of Rush embedded in either Lightroom or Photoshop that conflicts with the "premium" version of Rush I pay for.  Support suggested I log out of Creative Cloud and all other Adobe apps, restart pc.  After doing that the "HEVC codec" error disappeared and all worked perfectly with ver. 1.5.54.  I have not reinstalled the latest ver. of Rush to determine if it also will function properly.  But...problem solved for now. 

[ProDesignTools]

Thanks for letting us know. @Droningon49 above also reported that signing out and signing back in again (from the Help menu of the Rush app) addressed the problem:

For me, the solution was to sign out of my adobe account within the Adobe Premiere Rush program itself rather than the Creative Cloud App.

Note this wouldn't change the version of Rush installed on your computer. But perhaps it still helps somehow.

Please let us know if you have any further issues should you upgrade to the latest version of Rush.

[Larry2583672859j7]

This problem is 585 days old. It prevents basic functionalty. What is the plan technical support?

[ProDesignTools]

Hello @Larry2583672859j7,

Please try this solution suggested above, and let us know it it helps:

https://community.adobe.com/t5/premiere-rush-discussions/this-file-requires-the-hevc-codec-which-is-...

Thanks

[Larry2583672859j7]

That didn't work for me although I think I saw in the thread it worked for
SOME others

[intercede007]

Didn't work before, doesn't work still. 

[defaultqi8nplwh12nr]

No, no, nooo! Nothing! Still the same problem!

[arthi1912]

Doesn't work for me either. This is ridiculous. 

[kyle2804096618jy]

same here

[Dan Power Photography]

I tried version 1.5 which worked for a while til Creative Cloud updated for me, downgraded again and now it doesn't work any more. I pay for the photograph pack which includes Rush.

Mod note: Edited for content. Profanity removed. Please abide by Adobe Community Guidelines here.

[intercede007]

I upgraded to Windows 11. Premiere Rush works again. 

That shouldn't be neccessary. 

[ProDesignTools]

Interesting. I wonder if this is because of the codec.

"Does Windows 11 come with HEVC? In most cases, the HEIF and HEVC codecs will already be installed on Windows 11." [source]

But on Windows 10, as noted earlier on this thread, you need to install the HEVC codec manually from the operating system... See this post above from 2021.

So anybody on Windows 10 who is having this issue, you could try installing the "HEVC Video Extensions" from the Microsoft Store app and see if that helps.

[intercede007]

It's not that. You get the codec with the Premiere Rush package. But no, I had the Windows HEVC codec installed aready. And then I reinstalled it. And I rereinstalled it. 

Didn't matter a bit to the problem.  

[intercede007]

Well the "fix" of upgrading to Windows 11 lasted all of one use. Guess I'll need to reinstall Windows 11 each time I want to use Premiere Rush. 

[intercede007]

You can see that the problem is not the presence of the HEVC code. Adobe Media Encoder, and Premiere Rush, handle this video just fine. 

Why is Premiere Rush like this?

[intercede007]

Premiere*, not Premiere Rush. 

[intercede007]

....is this it? Is it fixed? Could this be the end of our 1 year, 7 months, 28 day adventure together?

[Larry2583672859j7]

Not for most. I believe I saw a couple of people that this worked for but
generally no. This problem is 3 years old.

[intercede007]

2.7 was released today though? And it went from not-working to is-working with the update?

[ProDesignTools]

Good question. Could be encouraging. Does the new version 2.7 of Premiere Rush address the issue for anyone else?

[Aaron28345721gol0]

If you upgrade to Premier Rush, you can put it together on PC, sync it to the mobile app, then export it from there

[Bitekkia]

It's really frustrating that now instead of saving money by going with my photoshop & rush plan, Adobe is practically forcing me to upgrade and pay another $20 just to edit videos. I'm switching to another editing software. This is ridiculous.

[intercede007]

For me, the new 2.7 update seems to have fixed it. Have you tried it yet?