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This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade...

Explorer ,
Jun 11, 2021 Jun 11, 2021

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For some reason, Adobe Premiere Rush won't import a small H.265 clip. It gives me this error when it opens the folder where the clip resides:

"This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade to a paid plan, go to..."

 

I have purchased Rush. I have uninstalled it then reinstalled it. I have signed in and out of Creative Cloud on the Web as well as the desktop app. I still get the error.

 

Also, the thumbnail of the clip, when trying to start a new project shows "Unable to Load Preview." When I select it and click Create, I get another error message:

"The importer reported a generic error."

 

Any suggestions on how to fix this?

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Desktop version , Error or problem , Import

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correct answers 1 Correct answer

Adobe Employee , Sep 19, 2024 Sep 19, 2024

Hello @Tom26486281z505,

Thanks for the note. Creating a new Admin account is a workaround. Thanks for walking the community through that. I have heard that if the codec is installed, it could be a permissions issue here:

C:\Users\Public\Documents\AdobeInstalledCodecsTier2\3.0

Granting R/W permission access to folders in this file path might solve the issue. See this KB doc: https://helpx.adobe.com/x-productkb/multi/preferences-folder-read-only-error.html.

 

Let me know if it works. As an aside, th

...

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Engaged ,
May 23, 2023 May 23, 2023

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Do you know if there something you have to do to get the premium version? Because I've been in the photography plan since well before 2021 and I do not have the premium version of rush. or was it maybe only people who paid for the extra storage space who got it? I'm just on the 20gb plan.

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Adobe Employee ,
May 23, 2023 May 23, 2023

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Hello @ProDesignTools,

Good to hear from you!

quote

https://adobe-video.uservoice.com/forums/916423-premiere-rush/suggestions/44518785-premiere-rush-err...

 

Sorry that I couldn't read this. User Voice has been deprecated for Rush by the product team. Sorry about that.

quote

Anyone who had a Photography plan prior to October 26, 2021 actually does get the premium version of Rush, not just the starter plan... More info & details here.

 

I do not see Rush or Photoshop Express as part of the Photography plan. Here's what it does include: https://www.adobe.com/creativecloud/photography/compare-plans.html

 

If you can locate a page on Adobe.com that has info around the full version of Rush being included in that plan, be sure to let me know. I could not locate one, and from what I know, the full version of Rush is not currently included in the Photography plan. I do know that Adobe Express currently includes both Rush and Photoshop Express. See the apps available with an Adobe Express subscription here. I see there are a few sites on search indicating otherwise, but no real link to anything at Adobe.com.

 


@ProDesignTools wrote:

 

But even for those using the free starter plan, being able to import HEVC footage is not stated as a premium feature. Adobe Support would routinely tell customers who were having trouble with this error to downgrade back to Rush version 1.5.54, and that would often work.


 

I'd have to consult with my colleagues in assisted support to understand why they offered a solution around downgrading the version and how that would make any difference to why that worked for some customers, but not all customers. This issue seems convoluted and may have changed over time, perhaps. I can understand the confusion some editors may be having around this detail.

 

I am not aware of the specifics, but HEVC is not available with the trial version of Premiere Pro, so it follows that the same might hold true with any "starter" (free) version of Rush. I believe this has to do with a royalty that has to be paid for access to this codec, so free versions of any app might not have access for this reason.

 


@ProDesignTools wrote:

 

So there seems to be more to the issue... See @petergaraway 's post further up in this thread from February 2022:

 

https://community.adobe.com/t5/premiere-rush-discussions/this-file-requires-the-hevc-codec-which-is-...


 

I would defer to my colleague @pgaraway to respond here.

 

An added issue is that HEVC is not supported on Windows machines in the .mov container.

 

Edit: I just read that it should not matter if HEVC content is wrapped with .mov or .mp4 in versions of Rush and Premiere Pro released after 2020. Though I need to verify this with engineering, it appears that the issue is down to whether you are using a "starter" version or not. Sorry about that.

 

To summarize, I think this is where the situation stands, currently:

 

  • The HEVC codec is not available for any "starter" version of Rush.
  • Rush is available with the HEVC codec included a variety of paid plans, but not with the "starter" version.
  • Rush "starter" version is the one people with a Photography have, not the full version. The full version of Rush is not available with the Photography plan.

 

I apologize about the problems that this issue has caused editors. As an editor myself, I can understand the frustration. Fortunately, there are ways to work around this limitation that aren't horribly painful. Personally, as a pro editor, I avoid editing H.264 and HEVC codecs in general (I transcode using either Media Encoder or Shutter Encoder to ProRes LT, typically) and that seems to prevent most every issue around stability and performance.

 

I hope the info helps.

 

Thanks,
Kevin

 

Edited for content.

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Community Expert ,
May 24, 2023 May 24, 2023

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Thanks, Kevin. You make a good point about it not being shown today that Photography included Rush premium. However all customers who had a Photography plan prior to October 26, 2021 were granted the premium version of Rush, not just the starter plan. It was only existing users and not all new users – i.e., anyone who signs up for Photography today only gets Starter and not Premium, which is what's reflected on the current web pages.

But adding Rush premium (plus Ps Express premium, to replace the removal of Spark premium) is definitely what Adobe messaged all customers in the fall of 2021. This was also confirmed by Adobe reps at the time. Here are the notifications sent by Adobe directly to customers:

 

https://community.adobe.com/t5/premiere-rush-discussions/the-3-export-limit-has-been-removed-from-pr...

 

https://community.adobe.com/t5/premiere-rush-discussions/rush-included-or-not-included-in-photograph...

 

https://community.adobe.com/t5/premiere-rush-discussions/rush-included-or-not-included-in-photograph...

 

So the bottom line is that customers who were subscribed to Photography prior to 10/26/2021 should have full access to the premium version of Rush, based on what Adobe has told them.

 

Lastly, do you know where all the open Rush tickets which were previously on UserVoice were moved to?

 

 

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hi @ProDesignTools,

Right! Thanks for the reminder and clarification on info for those that were grandfathered in to having access to the premium version of Rush on the Photography plan.

 

Those that fall into that category can still contact support and get those cases resolved. I hope that those folks out there that still need to have their plan adusted can reach out to support to fix that issue. I was speaking more about the current state of issues surrounding the HEVC codec and apologize for any confusion on that.

 

quote

Lastly, do you know where all the open Rush tickets which were previously on UserVoice were moved to?

By @ProDesignTools

 

The Rush product team could probably answer better as to what happened to bug reports and feature requests on User Voice and what their plans are. I would defer to them for an official response. In general, Adobe digital video and audio product teams have made the move away from User Voice beginning last year with the migration of top bugs and feature requests to these forums. Sorry that I don't have more info for you on that one.

 

I appreciate your post, though, and thanks for all the work you do on behalf of editors here on the forums. Have a good one!

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Engaged ,
May 23, 2023 May 23, 2023

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Thanks for getting back to me. I'm on the photography plan. I understand the paid version of rush is not included in that. But according to adobe's own page the free version of rush 'including unlimited free exports'. 

 

There's no limit mentioned. I don't remember if the file was .mov or .mp4. My issue however is that as soon as i paid $10 for the premier rush plan, it started working. So, clearly premier rush CAN handle whatever format the file was in since it started working as soon as i paid. 

 

If adobe wants to institute a limit on the free version so that it doesn't work with .mov files, that's fine. But i would appreciate knowing that before i've already spent the time editing a movie. The problem went away as soon as I paid the montly fee. So to me, that feels entirely like a bait and switch situation.

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Adobe Employee ,
May 23, 2023 May 23, 2023

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Hi @merkk,

Thanks for the response.

quote

Thanks for getting back to me. I'm on the photography plan. I understand the paid version of rush is not included in that. But according to adobe's own page the free version of rush 'including unlimited free exports'. 

 

There's no limit mentioned.


That's true. The "three export" limit was removed a while back, so you can have unlimited exports from the "starter" version of Rush. There are other limitations, however, like syncing across devices and access to premium content.

quote

I don't remember if the file was .mov or .mp4. My issue however is that as soon as i paid $10 for the premier rush plan, it started working. So, clearly premier rush CAN handle whatever format the file was in since it started working as soon as i paid. 


While I'm not sure of your workflow, Yes, in general, Rush should be able to handle HEVC with the paid versions on mobile devices with either container. As I mentioned in an earlier post, it's the "starter" version that has that limitation.

 


@merkk wrote:

If adobe wants to institute a limit on the free version so that it doesn't work with .mov files, that's fine. But i would appreciate knowing that before i've already spent the time editing a movie. The problem went away as soon as I paid the montly fee. So to me, that feels entirely like a bait and switch situation.


 

Sorry you feel that way. I believe the issue why it works with the paid version and did not with the "starter" version has more to do with paying royalties to the originator of the HEVC codec, and not purposefully blocking that access.

 

I hope the clarification helps you and others move forward with Rush and HEVC captured content. Best of luck to you.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Community Beginner ,
May 24, 2023 May 24, 2023

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They've had this export problem for 3 years offering various solutions
that work for some people not others including paying. It does seem like a
bait switch however there is a lot of people on here that paid and it still
didn't work. Some people started paying and that did the trick. I agree
they should change the description that if exporting works for you Great if
not boot your PC and try again, too bad.

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hey Larry,

Thanks for your post. I hope you are well today.

quote
They've had this export problem for 3 years offering various solutions that work for some people not others including paying. 

 

If anyone on these user-to-user forums paid for the full version of Rush and does not have access to the HEVC codec, I urge them to reach out to Adobe support here. My colleagues can assist people with that problem there. If support cannot resolve the issue, you can also PM me and I'll help escalate your case.

 

quote
It does seem like a bait switch however there is a lot of people on here that paid and it still didn't work. Some people started paying and that did the trick. I agree they should change the description that if exporting works for you, great. If not boot your PC and try again, too bad.
By @Larry2583672859j7

 

In a previous post on this thread, I outlined the cases where HEVC support is available (and where it is not) using Adobe Premiere Rush. It's possible that some of these people were using Rush on a Windows PC and tried to work with .mov wrapped HEVC, which is not supported in the "starter" version. At this point, we can't be sure. I have already described an easy workaround for this issue (rewrapping HEVC to .mp4 using an app like Shutter Encoder). 

 

Thanks again for the note and for reaching out on behalf of editors experiencing diffuculty with accessing HEVC support on paid versions of Rush. Cheers.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Explorer ,
May 23, 2023 May 23, 2023

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Kevin,

If Rush is not part of the Photo Plan, why does Crearive Cloud show Rush as an application in the "Available in you plan" list and allow users to install it to encounter these problems? 

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hi Steve,

Thanks for the question. I'm in support, and I am mainly here to help with troubleshooting and Adobe Premiere Rush. I can't answer the specifics about the Creative Cloud's UI other than to say that it's the "starter" version of Rush that is available with the Photography plan according to the Adobe.com site. I am sorry if that's not clear. As I mentioned in another post, the specifics for the Photography plan on Adobe.com are here.

 

You can operate with the "starter" version and you can do a good deal with it. You just won't have all the premium functions available like syncing, access to premium content, or full access to the HEVC codec.

 

I don't see these limitations as a big problem since you have access to the full version of Photoshop, which I used for years for video graphics production and titling for Avid Media Composer, Media 100, and Apple Final Cut Pro before coming to Adobe. Add onto that is a fully featured video timeline within Photoshop that includes a number of features not available even in Premiere Pro. If you need some ideas on how you can work with these tools together to your advantage, I'd love to help.

 

As an aside, editors from my era used to make the joke, "Sure Avid/Media 100/Final Cut Pro has a Title Tool, it's called Adobe Photoshop!"

 

Let me know what you'd like to achieve and I can help you with your goals, especially with access to the full version of Photoshop and its use as a video creation tool. I apologize for the frustration. I do understand the disappointment of not receiving what you thought was available with the Photography subscription.

 

Aside from all this, if you are not satisfied with using the combination of Photoshop, Lightroom, and the starter version of Rush, (which can work together to deliver wonderfully rich video content), feel free to file a complaint here. You can also send me a PM if you need help with any support or "how to" issues.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Explorer ,
May 24, 2023 May 24, 2023

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Kevin,

Sorry if I was not specific enough. Creative Cloud lists "Premier Rush" as available in my 20gb Photo plan. I'm assuming that if this were Starter Rush that it would be labeled as such. I have had the same issues as noted here and have given up on Premier Rush until this issue is resolved. It seems like the link you provide is for new users and is not applicable for long-time users who have Premier Rush in the photo plans. Either that or there is a bug in Creative Cloud that is labeling this incorrectly. 

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Explorer ,
May 24, 2023 May 24, 2023

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Attached are screen grabs from my Creative Cloud Photo plan (20GB) and the About in Adobe Premier Rush that this installs.  Please let me know how a user would know that this is Starter Rush or if this is indeed Premier Rush and Adobe Support should recognize that some Photo Plans do include Premier Rush so need to resolve this issue accordingly.

Thank you. Capture.JPG

Capture2.JPG

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Explorer ,
May 24, 2023 May 24, 2023

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Kevin,

Sorry to post so many comments about this. Is Starter Rush another name for a trial version of Premier Rush? If so, how are users supposed to determine this based on the information that is provided in either their Creative Cloud or in the installed product? 

I just now noticed a message about some function that is not included that is taking me to a "buy Premier Rush" but I would never have known that this was not the full function product based on what Creative Cloud is presenting or what was installed.

 

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Explorer ,
May 24, 2023 May 24, 2023

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Normally, the trial versions of products are in the "Apps to try" section of Creative Cloud and not the "Available in your plan" section. If this is indeed a trial version, can you have someone fix the bug in Creative Cloud that is putting this in the "Available in plan" section?

 

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hey Steve,

quote

Normally, the trial versions of products are in the "Apps to try" section of Creative Cloud and not the "Available in your plan" section. If this is indeed a trial version, can you have someone fix the bug in Creative Cloud that is putting this in the "Available in plan" section?

 

Sure. I can ask them about it. However, as I mentioned earlier, it's not exactly a trial version; it's a free application with an option to update to receive even more services and features. I'm not exactly sure, but that may be the stipulation as to why it's not in the "apps to try" section. Again, this is more a question for the product team. Sorry I don't have an immediate explanation as I am in support and do not have access to that info. Thanks for understanding.

 

Thanks,

Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hi Steve,

 

quote

Sorry to post so many comments about this.

 

No problem, that's OK.

 

quote

Is Starter Rush another name for a trial version of Premier Rush?

 

Not exactly. A trial version is typically a full version of an app limited by a specific length of time. The starter version of Rush is more like a free version of an app that you can upgrade to have access to more features and services.

 

quote

If so, how are users supposed to determine this based on the information that is provided in either their Creative Cloud or in the installed product?

 

My advice would be to go to the page for your plan. That is the best place to determine the apps that are available to you and the functions and services that are available for each.

 

Creative Cloud application content is more in the realm of the product team, so I would have to ask them about the specifics and conditions around how the apps are presented to people with various subscription types. That info is a bit out of my realm of expertise. Sorry about that. I do know that the Creative Cloud app content is dynamic, so it may be different based on your subscription. 

quote

I just now noticed a message about some function that is not included that is taking me to a "buy Premier Rush" but I would never have known that this was not the full function product based on what Creative Cloud is presenting or what was installed.

 

As a long-time subscriber of the Photography plan, it sounds like you should contact support to make sure that you are receiving the proper version of Rush. If you are receiving such a message, it appears that you are not, and your plan needs adjustment by support. Sorry about that.

 

I hope the info here has been helpful. PM me for any additional guidance, if you like.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Steve,

 


@steved45848663 wrote:

Attached are screen grabs from my Creative Cloud Photo plan (20GB) and the About in Adobe Premier Rush that this installs. 


 

Thanks for the screenshots.

 


@steved45848663 wrote:

Please let me know how a user would know that this is Starter Rush or if this is indeed Premier Rush and Adobe Support should recognize that some Photo Plans do include Premiere Rush so need to resolve this issue accordingly.


 

As to making the determination as to whether it is the starter or full version of Rush regarding the language in the Creative Cloud app, that would be a feature request for the product team. It's a great idea. I can let them know about that. Thanks for bringing that up.

 

For your specific case, please contact support to see why you may not have access to the full version of Rush on your legacy Photography Plan subscription. You should.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hey Steve,

Thanks for reaching out. I hope I can help you resolve this issue.

quote

Kevin,

Sorry if I was not specific enough. Creative Cloud lists "Premiere Rush" as available in my 20gb Photo plan.


By @steved45848663

 

No problem. If you subscribed to the Photography plan before Oct. 2021 and are having problems accessing the premium features of Rush, including HEVC support, please reach out to my colleagues at Adobe Support here. The chat pod is in the lower-right of that page.

 

They can help you, and others, that should have been grandfathered in for the full version of Rush. I apologize that you have to take this extra step to ensure you have the correct version of Rush.

 

quote

I'm assuming that if this were Starter Rush that it would be labeled as such. 

By @steved45848663

 

I'm not sure about that. I'll have to check with the product team on the specifics of how Rush is presented to users of the Photography plan or for those with a simple Creative Cloud "free" account on the Creative Cloud application.

 

You might be in a different category as a long-time subscriber and that may be reflected in the UI for Creative Cloud. Again, I urge you to contact support to resolve this issue.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Community Expert ,
May 24, 2023 May 24, 2023

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Adding to the confusion is that Premiere Rush – regardless of whether a customer had the free or premium edition – used to be presented in the "Available in your plan" section...

 

Back in August 2021, Adobe changed this practice to put Rush under "Apps to try" if it was only the starter/freemium version and not the paid/premium edition that a customer had. More details here:

 

https://community.adobe.com/t5/premiere-rush-discussions/rush-included-or-not-included-in-photograph...

 

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Community Beginner ,
May 24, 2023 May 24, 2023

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I tried Adobe support for 30 mins and the best he could come up with was install windows 11.

then he ended the chat.adobe error.jpg

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hi @BradA,

I got your note. It appears that you got the warning that you don't have access to the HEVC codec. Which plan are you subscribed to? Is the HEVC file in a .mov container or an .mp4 container? I hope I can help you solve this. I am disappointed in the answer that the support agent gave you, not to mention pretty poor customer service. PM me if you have a case number and I can clear things up with the agent. Whether you have Windows 10 or 11, it should not matter. I apologize for that and hope to help you fix the problem.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Hi Brad,

I reviewed the case notes from the agent. It sounds like you are trying to export HEVC from a Windows 10 machine and that the solution the agent gave you was to update to Windows 11, which is not available for you. Odd, because the OS should not really matter.

 

Is the source footage .mov wrapped or .mp4 wrapped? We may want to test with .mp4 wrapped footage. You may also feel free to PM me a link to a test file and I can check it out here at my home office on a PC with Windows 10. You can also run the footage through Media Info and show us a screenshot here: https://mediaarea.net/en/MediaInfo

 

BTW, I verified that your subscription goes back before Oct. 2021, so you should be grandfathered into receiving the full version of Rush with your current Photography plan subscription. I'm asking around right now to see how I can either do that myself or have that done by one of my senior associates. I'll do my best for you and others facing this situation but I may need to ask for your patience while I find a solution for you.

 

Thanks,
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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Community Beginner ,
May 24, 2023 May 24, 2023

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Mp4 from a Gopro 11. Link in PM

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Adobe Employee ,
May 24, 2023 May 24, 2023

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Thanks! I looked at Brad's account and he probably wasn't grandfathered in properly. His footage works fine for import and expost on PC and on Mac.  It's definitely a licensing issue. I am so sorry about that!

 

I'm seeing to it that this get corrected ASAP. Sorry for the hassle everyone. I will look into the possibility to auto-enable this for all who are eligible if at all possible. If not, I'll make sure that it works for anyone having trouble posting here or otherwise.

 

Thanks again for the clip, Brad!
Kevin

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio

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New Here ,
May 25, 2023 May 25, 2023

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Hello, I think I have the same issue here, I have an old Photography Plan and the same error in Premiere Rush.

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