What does this mean: Editorial use must not be misleading or deceptive?

[이98A6]

Editorial use must not be misleading or deceptive.

= ?
What is mean?

Editorial cannot be used for advertising or commercial use?

[The moderator changed the subject for clarity, was “What is mean?”. The moderator cured the topics. Please do select only relevant topics.]

[Jill_C · Accepted solution]

If a Buyer decides to use a Generative AI image in an editorial ( news ) application, they must not mislead their audience as to the origin and authenticity of the image. In other words. AI images cannot be used to illustrate real-world news situations, unless the focus of the news article is AI technology.

[Abambo]

For editorial use, it needs to be clear for the reader, that the asset is generative AI.

[dwest1124]

Just to clarify:  Commercial use is permitted?

We have been forgoing use of images with this label, as the grammar appears to be saying that these images tagged with this label, are for Editorial only.  

[Jill_C]

Adobe Stock Illustrative Editorial images can only be used for editorial applications.

[dwest1124]

Can someone from Adobe please clarify:
Similar to the person above who posted, L we were not using AI images, as the sentence below the images -- can be interpreted to mean, that the images are Editorial.

Please restate what this sentence indicates:  

"Generated with AI  Editorial use must not be misleading or deceptive."

Does that mean the images are automatically Editorial?
Or does it mean, if used within context of Editorial, must not be misleading?

Thank you.

[Abambo]

Does that mean the images are automatically Editorial?

By @dwest1124

That makes no sense, as there is a category "Editorial use only".

Or does it mean, if used within context of Editorial, must not be misleading?

By @dwest1124

Yes, you cannot take a war image from generative AI and claim that this is a real situation on the ground. If you use a generative AI image for editorial use, you need to mark it appropriately as a generative AI asset, so that your public knows, it's not the real thing. 

[Abambo]

Yes, commercial us is permitted. Generative AI images are not editorial use only.

But Generative AI images can be used in an editorial use environment, as all assets, restricted or not restricted.

In that case, you can't use a generative AI asset in a misleading or deceptive manner, by giving the impression, that the picture shows a real setting. This came up when people started posting war images.

[dwest1124]

Gratzi

[Abambo]

You're welcome.

[defaulttti6pugex5w0]

I think I understand. This line, Editorial use must not be misleading or deceptive, doesn't apply to the general editorial use only status. But I'm noticing that the Filters area to the left doesn't always include the Usage Rights selection... When it appears I click Commercial Use, but in other cases, as mentioned, some of these selections don't appear... I suppose what I'm asking is if I click on an image I've dropped in my Libraries, it should tell me, like in Shutterstock, whether it's editorial or commercial? (Shutterstock has an alert that pops up when you try to download an editorial image, you must click off on that.)

[Abambo]

I think I understand. This line, Editorial use must not be misleading or deceptive, doesn't apply to the general editorial use only status. 

By @defaulttti6pugex5w0

No, that applies to generative AI, where you can't take a generative AI picture and tell your audiance, that it is the real thing. 

Adobe only has illustrative Editorial assets, but any asset can be used in an editorial setting. 

[Terry3633315230f4]

So as an example I'd like to use the image that states this 'Generated with Ai  Editorial use must not be misleading or deceptive. as part of the background to add context to and promote a product

[Jill_C]

What is your question? I don't understand your comment.

[Terry3633315230f4]

Ii have chosen an inage but it states  'Generated with Ai. Editorial use must not be misleading or deceptive.

My question is can it only be used for Editorial purposes? and it must not misleqads.

Or can it be used commercially as part of a product background to give context to the product audience.

Thanks

[Jill_C]

Here's an example: if you create an AI image of an armed soldier, you cannot state or even imply that he is engaged in the war in Gaza. That is both misleading and deceptive.

[Terry3633315230f4]

The right usage then does allow it to be used for commercial purposes, as you would for any of the Standard or Enhanced use images.

And if used Editorially, it must not be misleading or be deceptive as your example.

[Jill_C]

Assets marked "Editorial Only" must be used in compliance with the Adobe Stock License Agreement" as indicated here:

[hiseyes111]

Terry3633315230f4, yes, that's how I interpret the usage right for AI-generated images labeled 'Generated with AI. Editorial use must not be misleading or deceptive.'

[Abambo]

The right usage then does allow it to be used for commercial purposes, as you would for any of the Standard or Enhanced use images.

And if used Editorially, it must not be misleading or be deceptive as your example.

By @Terry3633315230f4

You can use the armed soldier in an advert for your first aid kit.

You can't say that the soldier is from Gaza, and you can't use that picture to document the war in Gaza.

[Abambo]

My question is can it only be used for Editorial purposes? and it must not misleqads.

By @Terry3633315230f4

No. Only assets that are marked as “Editorial Use Only” can be used only for editorial purposes. All other assets can be used for commercial and editorial purposes. 

FYI: Editorial use would be using a picture in an article for a newspaper, or a blog or any other activity that is promoting information and not selling products.

So using a picture of students in a classroom for an article about how students can better learn is editorial use. Using the same picture in an advertisement for pencils and booklets would be commercial use.

Misleading use would be, if you take a picture in a situation, where you are saying that this is actually the situation when it is not. This has been introduced because some generative AI depicted war situations, where you could use that picture and tell the people that this is an actual picture from a specific war.

Or can it be used commercially as part of a product background to give context to the product audience.

By @Terry3633315230f4

Sure. If you are selling milk, you can use an AI-generated picture of a cow to promote your product, without any issue.