Offer application packages at a reduced rate
I understand why Adobe chose to go the subscription route. You want to generate consistent income. As it was, we used to only upgrade our Creative Suite when absoultely necessary, since we didn't need most of the "new" features that were being released.
The problem is that your packages are basically one or all. The price for the subscription is not too terrible, but we simply don't use most of the applications available in the full package. You are using the subscription model to generate income to do R&D for apps that we never use. All we need are Acrobat Pro, Illustrator, InDesign, and Photoshop. The rest are never touched!
It would be great if Adobe would create a separate package for commercial print shops that only include those applications for a reduced cost. Additionally, offering bulk license discounts would be awesome. As it is, you charge more for the Teams option. I do understand that it offers some benefits, but the cost far outweighs the additional benefits, for us.
Just as a FYI, nearly 50% of the files being submitted to us from our customers are coming from Canva. You are driving users away with your pricing. I still remember when Quark was the dominate player in the market.
