Proposal: Add On-Demand Pricing to Creative Cloud

Hi Adobe Team,

I’m reaching out to propose a practical and user-driven enhancement to the Creative Cloud pricing model: on-demand access.

While the subscription model works for full-time professionals, many users — hobbyists, students, freelancers, occasional editors — only need Adobe tools intermittently. Right now, they face two options: overpay for unused time or turn to pirated versions.

Here’s a better way:

Introduce a flexible, usage-based pricing model alongside subscriptions:

• $5/hour for quick edits

• $12/day for project work

• $30/week for short creative sprints

• Prepaid credit packs for flexible usage

*example prices

This gives users control over how and when they pay, without locking them into a recurring commitment.

Why it matters:

• Reduces software piracy by making access affordable and legitimate

• Expands your reach into previously untapped markets

• Builds loyalty and goodwill among casual users

• Generates new revenue without undercutting subscriptions

• Gives your product team real data on which tools people value most

The creative landscape is more flexible than ever. Users don’t just need powerful tools — they need fair access to them. This move would show Adobe is not just an industry leader, but also an innovator that listens and adapts.

Best regards,

Konstantin Andreev

Photographer hobbyist