This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade...

After doing a bunch of trial and error, getting myself all frustrated I about gave up.  Tried support and they had me log out and log back in again WHICH WORKED! 🙂

I hope this simple tip helps save someone some time/frustration!

Found a solution if you don't care about uploading your file to the cloud. 

From the Home page, click Project Options (3 dots) of the project you want to edit, then click Turn Sync Off.

Wait for the icon to change from the PC and cloud, to just the PC.

Then close Premiere Rush so that it applies the setting. Open Premiere Rush, then open the project. You should now be able to add HEVC videos to the project because it is no longer using the cloud.

Like this reply if it works for you so others can see it!

I was able to fix this by cancelling my Rush subscription. Once that billing period ran out and the inclusion with the Photography package kicked in exports work again. 

I reached out to Adobe support today on Twitter trying to get attention on this, hoping for an answer about when a patch may be available. 

This is infuriating!!  It took me 2.5 hours to edit all of my media together and now I am going on 4 plus hours just trying to figure out how to save it!!!  Saving it should be the easty part!!  I've tried every suggestion I have found and none of them work.  I have since upgraded to Premiere Pro hoping that would help and it does not.  I even upgraded plans to ensure I had the most adobe offers, but nothing will work at all.  This was an important presentation and now it appears I have to abandon it.

Does anyone have an alternative to Premiere Rush they can share?

I opened a ticket with Adobe for this issue and it was acknowledged as a bug with a patch 'releasing soon', but the instructions I got were to use Handbrake to transcode my video first. If I knew how to use something like Handbrake effectively I feel like I wouldn't need something as simple as Rush to do what I need to do. 

I got some stuff I'd like to edit and upload to YouTube, but I'm a stuck. I don't know how to get Handbrake to output something with the quality I can bring into Rush from the get-go when it's working like I expect it to.   

Dear community,

Could anyone explain to me how it is possible?

Currently, I have Photography (20GB) the cheapest plan with Ps and Lr.
There is a Photoshop plan which contains Premiere Rush, so I upgraded to it and faced the error with HEVC from the first post.

I created a support ticket (ADB-24441150-T6D2) and they told me that I have to purchase Premiere Pro plan to be able to use Rush and HEVC together and provided me this link: https://helpx.adobe.com/premiere-rush/kb/starter-paid-rush-upgrade.html#sa_src=web-messaging

Now I rolled back to the Photography plan because there is no sense in Rush software in general. Adobe Premiere is able to cover all Rush features and even much more but I need just cut/crop/scale my GoPro videos and upload them on youtube. I do not need all Premiere functionality and cannot use Rush.

This is a bit strange, don't you think so?

Damn that shouldnt be or problem, doesnt it? It's ADOBE paid plan. Is HEVC Rocketscience?

Jeez. I thought I had fixed the problem by resetting preferences in the camera, but then there was "update" 2.3, and I'm back where I started; the fix I thought I had no longer works. I've been an Adobe client for years. But at the top of my Account page there's a message that says: "You have the Creative Cloud Free Plan. To experience everything Creative Cloud has to offer, upgrade to one of our paid plans or get started with a free trial." 

Great information thanks for sharing