This file requires the HEVC codec which is included with a Creative Cloud membership. To upgrade...

As requested elsewhere I suffer from the message above when importing a HEVC encoded file from my GoPro Hero 10.  The lower framerates/ resolutions can use the h264 encoded files and do work with Premier Rush.  However there is no option but to use HEVC with the higher framerates/ resolutions, and it is these HEVC encoded files that throw up the error message.

I am trying to export my first video from Rush, it's about 11.5 minutes long.  It will not export at all without upgrading my subscription.  I'm using the free version at the moment to see if I even like it and I'm not sure if I get 3 exports or unlimited, I've read both ways, but either way I have never exported at all and it will not let export.  Whenever I go to "Share" it just pops up that I need to upgrade my subscription. I've signed out and back in, opened and closed several times, I'm not sure what else I need to try to even export one to try this out. I really liked using this software and I am debating on subscribing, but I'm still trialing it to see, but I can't even fully trial what it says I can.

So guys, I found a resolution to the issue. In my case anyway. The previous tech was right. It seems to be an issue with the photography plan conflicting with the Rush paid subscription. Here is what he advised me to do and it worked.

He told me to cancel my subscription (I would talk to someone first to make sure you can get reimbursed for this if you had the yearly membership). Once my subscription expired, I deleted the app and uninstalled. I purchased the subscription again and opened it. Voila! Now I can upload my GoPro 10 footage. Hope that helps someone else. 

Here's a breadcrumb of information showing what seems to have worked for me in respect to the GoPro HEVC problem. I installed a fully-paid subscription of Rush in September, and it has worked fine until recently. I upgraded from Windows 10 to Windows 11 earlier this month, and when trying to use Rush after the Win 11 upgrade I received the HEVC error message. 

I contacted Adobe support, who was helpful and installed Rush version 1.5.54, but with that version of Rush I had a problem creating a shortcut on my desktop and the icon on the taskbar disappeared when I turned Rush off. So I examined my GoPro to see if changing my compression preferences made a differences. It did.

I found that Premiere RUSH 2.0 (the most current update) works normally on videos recorded after I changed my compression preference from "H.264+HEVC" to "HEVC".  Here are the steps I took with my GoPro 9:

1. Turn on the GoPro, and from the main screen, swipe down to reveal the menu of icons

2. On the icon menu, swipe from right to left to go to a screen with selections for "Connections" and "Preferences"

3. Select "Preferences"

4. Then, Select "General"

5. Scroll down and select "Video Compression"

6. There will be two choices: "H.264+HEVC" and "HEVC". On my GoPro, "H.264+HEVC" was already selected.

7. Select "HEVC" instead of "H.264+HEVC"

8. Press the Power button to return to the main screen

Videos taken on my GoPro 9 with the "HEVC" video compression preference seem to work just fine on Premiere RUSH 2.0

Here's a new comment from the official Rush bug report, which may help someone:

AJ Manzanares commented  ·  January 21, 2022 12:29 AM  · 

 

I got around this with my in-camera Settings (on my Google Pixel 4XL). I went into Advanced Settings and toggled off the "Use H.265/HVEC" option so that it saves it as H.264/AVC instead.

 

I don't know if this satisfies anyone, but after I did that, I was able to import 4K videos into Adobe Rush.

 

I'm using - or rather, trying to use - Premiere Rush on a Windows machine. Last time I used Rush, about two months ago, it worked just fine. Sinice then I've "upgraded" from Windows 10 to Windows 11, and last night I got the awful message about the HEVC code. Contacted support via chat and he was able to uninstall Rush, download the 1.5.54 files, and reinstall the old 1.5.54 version. That seemed to work just fine until Microsoft decided this morning that Windows 11 needed an urgent update. I did that, and the HEVC message returned. 

So, I uninstalled Rush, opened File Explorer, and re-installed Rush using the downloaded files from the support session. At the moment, all seems to be well. But I'm very leery about what will happen with the next Windows update. Having  the downloaded 1.5.54 installation files is probably a good thing.  

I (temporarily) resolved this issue by doing a 7-day trial and installing Premiere Pro.  I didn't even open Premiere Pro, but instead opened my project in Premiere Rush and tried export again, and it worked.  It looks like Premiere Pro has the HEVC dependency but Premiere Rush doesn't.  No idea if Premiere Rush will continue to work after my trial lapses, but here's to hoping!

So I was on a chat with a support rep for about 2 hours today and basically they told me the issue was on their end but the only solution to it was to have the full Creative Cloud which is like 3x more than the services I use now. Basically, he said that their is a conflict between the Photography Package and the Rush subscription. Why that is my issue and why their hasn't been a fix for this yet, I'm not sure. Cancelled my Rush package. 

Hmm, have the same issue. I used just Rush for now. In a desesperate attempt, I upgrade the the Rush + Premier subscription and it solve the issue.. , maybe a sync with old abo sub issue? don't know.... but no errors anymore....

It's been 6 months and Adobe still hasn't fixed this. When I contacted  support they kept claiming that Rush isn't included with the Photography plan, which is not true since Oct 2021. I kept getting asked to purchase Rush separately. So frustrating.