Why Creative Cloud for Europe is so expensive?

Adobe just lost a customer today (not a big one). I tried to buy Lightroom Classic CC today. In the shop they offered an exchange rate of

1 DOLLAR = 1 EURO + 20% Tax.  OK, seems to be how it works, but with conditions like this I will not be part of it. So bye bye...

It does seem darned expensive. I've been on the Photography package for some time and this year it went up 30-40% in cost. I thought I'd have a look at getting a bigger package to access Illustrator...chuffing heck suddenly the monthly sub is just crazy! It's not made for small businesses, that's for sure. I'll look into alternatives for graphic design.

I bought CS6 a few years ago and wanted to upgrade to CC as well but the cost for CC in the Netherlands are ridiculous compared to the US (at the time 50usd was 38 euro and they charged 69 euro for a download in the Netherlands). Chatted with Adobe on their supportpage.

They talked about extra costs doing business in other countries because of translation and so on.... Told them I use the English version and that pushing the download button in the Netherlands can't be that much more expensive as the download button the Americans use. Got a lot of blabla and replied with: Why do we need to pay more in the Netherlands? Your company uses "the Dutch sandwich" (google it) so you don't have to pay millions of tax so actually the Dutch customers should pay less to thank us!

They no longer wished to talk to me after that

Am considering Affinity Designer - Professional graphic design software for Mac if CS6 doesn't get any updates in time.....

if  you order creative  cloud online you can choose to pay in dollars. then you pay the same price like when you live in america

Well this is another subscriber they've lost. They must think we're really stupid.

No wonder people pirate stuff.

Instead of subscribing I bought Lightroom from Amazon.

This should be job for European commission to handle. Hopefully sweet fine of 10% of Adobe turnover will teach them a lesson

Went to sign up for CC and was disgusted at the price differential between Europe and US. Where Adobe$ argument falls down is it does not answer why a number of countries such as Belarus, Georgia, Tunisia, Algeria, Morocco (and many others) are able to make their purchases in $ at the same rate as in the US. surely many of these countries are overall managed by their EMEA office.

How many days do you need to work if based in the EU to pay for one year of Creative Cloud? Two? Maybe 3 if you're cheap? Thats a whole lot of days where CC pretty much costs you nothing...

One more annoyed EU customer here. I am refusing to move to CC since this EU-overpricing feels like getting screwed. It is not about the few euros. It is about feeling getting screwed. Normal custom for EU (over)pricing is just to convert change the currency and keep nominal price the same (i.e. USD 10 becomes EUR 10). That is already +30% price delta so Adobe going beyond that is just greedy.

Claiming that it is 70% more expensive to do business in EU than in US is just plain rubbish. At least it is not for many other companies selling subscription-based services and software in EU.

Living in Holland, we are forced to pay the monthly cost of EUR 12.29 for the PS/Lightroom combo while in the US it's USD 9.99

Most companies already exploit the currencies by charging the same in EUR as they do in USD - for example USD 99,- becomes EUR 99,- over here. That's already a markup above the dollar price (after conversion), but Adobe is going even further by increasing the EUR price on top of that - that's really exploiting the European market.

Funny, I just read from the facebook page that Australia's government summoned Adobe to justify it's pricing and within 2 days before the inquiry, Adobe lowered their pricing: Adobe cuts Aussie prices ahead of government probe | CG Channel ..why doesn't Europe do the same?